DraftKings is a leading sports technology and entertainment company founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman in Boston, Massachusetts. Initially, the company focused on developing a daily fantasy sports (DFS) platform, which quickly gained popularity by offering a unique alternative to traditional season-long fantasy sports leagues. The founders, who met while working at VistaPrint, leveraged their expertise in customer acquisition and analytics to drive DraftKings' growth[1][2][3]. **History and Evolution:** - **Launch and Expansion (2012-2014):** DraftKings launched its DFS platform in 2012 and rapidly expanded, securing significant funding rounds, including a $41 million Series C investment in 2014. This enabled the company to solidify its position as a major player in the DFS market[1][3]. - **Failed Merger and Regulatory Changes (2016-2018):** DraftKings attempted to merge with its main competitor, FanDuel, but the deal was canceled due to regulatory concerns. In 2018, following the repeal of the Professional and Amateur Sports Protection Act (PASPA), DraftKings expanded into sports betting, diversifying its offerings[1][6]. - **Public Listing and Acquisitions (2020-2023):** In April 2020, DraftKings went public through a merger with Diamond Eagle Acquisition Corp. and SBTech, listing on the Nasdaq under the ticker DKNG. The company further expanded its presence by acquiring Golden Nugget Online Gaming in 2021 and partnering with Amazon in 2023 to integrate betting odds into Thursday Night Football broadcasts[1][2][3]. **Current Status and Notable Aspects:** - **Products and Services:** DraftKings offers a comprehensive suite of products, including DFS, iGaming, mobile sports betting, lottery, media, and retail sports betting. This diverse portfolio caters to a wide