Wealthy Families Investing in the Lucrative Sports Industry

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How ultra-rich families invest in sports, from major leagues to social clubs - CNBC

Introduction

Families with extreme wealth often have unique investment strategies, and one area they have been increasingly turning to is the world of sports. According to a recent survey by Goldman Sachs, half of family offices have already invested in sports or are interested in doing so. From major leagues to social clubs, these ultra-rich families are finding ways to capitalize on the lucrative and ever-growing sports industry.

Key Details

One way that family offices are investing in sports is through purchasing minority stakes in professional sports teams. For example, the Glazer family, who owns the NFL's Tampa Bay Buccaneers, also holds stakes in other sports teams such as Manchester United and the Tampa Bay Lightning. Other families are investing in smaller, niche sports teams, like the Ricketts family who own the Chicago Cubs and also have a stake in the American Ultimate Disc League.

In addition to team ownership, family offices are also investing in sports media. The Kraft family, owners of the NFL's New England Patriots, have a stake in the sports media company, DraftKings. This allows them to not only make money through team ownership, but also through the media coverage and advertising surrounding the sports industry.

Impact

Investing in sports can be a lucrative and exciting venture for ultra-rich families, but it also has a larger impact on the sports world as a whole. These investments

About the Organizations Mentioned

Goldman Sachs

**Goldman Sachs: A Global Financial Leader** Goldman Sachs is a renowned global financial institution, celebrated for its investment banking prowess, wealth management, and capital markets expertise. Founded over 150 years ago, the firm has navigated economic cycles, regulatory shifts, and technological advancements to maintain its elite position. **History and Evolution** Initially a commercial paper broker, Goldman Sachs transitioned from a private partnership to a public company in 1999, enhancing its capital base. The firm converted into a bank holding company in 2008 to access emergency funding during the financial crisis. In recent years, Goldman Sachs has expanded its consumer banking arm through initiatives like "Marcus" and strengthened its asset management division. In 2023, it restructured into three core divisions: **Global Banking & Markets**, **Asset & Wealth Management**, and **Platform Solutions**. **Key Achievements and Current Status** - **Global Reach**: Goldman Sachs operates in over 40 countries, with a significant presence in the Americas, Europe, Middle East & Africa (EMEA), and Asia. As of 2024, it had a headcount of 46,500 employees[2]. - **Financial Performance**: The firm continues to demonstrate robust financial performance, with a diversified business model that includes strategic advisory services, trading, lending, and investment management[1][3]. - **Innovation and Adaptation**: Goldman Sachs remains at the forefront of financial innovation, leveraging technology to enhance its services and adapt to evolving market trends. **Notable Aspects** - **Investment Insights**: The firm publishes influential reports, such as the Family Office Investment Insights, which highlight trends in global investment strategies[4]. - **Market Outlook**: Goldman Sachs provides comprehensive market analysis, predicting future economic cycles and advising on investment strategies[6]. - **Commitment to Community**: The firm supports community development through grants and internships, fostering a culture of excellence and social responsibility[5].

Tampa Bay Buccaneers

The **Tampa Bay Buccaneers** are a professional American football team based in Tampa, Florida, competing in the National Football League (NFL) as part of the National Football Conference (NFC) South division. While the Buccaneers are not typically associated with business or technology, their organizational structure and achievements offer insights into successful team management and strategic planning. ### History and Achievements The Buccaneers joined the NFL in 1976 as an expansion team, initially struggling with a league-record 26 consecutive losses. However, they quickly turned their fortunes around, reaching the NFC championship game in their fourth season. The team achieved significant success in the early 2000s, winning Super Bowl XXXVII in 2003, marking their first world championship. They secured their second Super Bowl title in 2021, winning Super Bowl LV. The Buccaneers have a strong legacy with 11 Pro Football Hall of Famers and 14 members in their Ring of Honor[4][8]. ### Current Status As of the 2025 season, the Buccaneers are performing well, currently standing at 5-1 in their division. They are led by Head Coach Todd Bowles, who has received high praise from players for his efficiency and receptiveness to feedback[5][6]. The team's ownership, the Glazer family, has faced mixed reviews from players regarding investment in facilities and team culture[5]. ### Notable Aspects - **Strength Coaching**: The Buccaneers have one of the top strength coaching programs in the NFL, with players praising the individualized plans they receive[5]. - **Facilities and Travel**: While the team's travel arrangements have been criticized for lack of comfort, they have a well-regarded training facility, the AdventHealth Training Center[4][5]. - **Community Engagement**: The Buccaneers are actively involved in community initiatives, though specific details on technology or business innovations are limited. Overall, the Tampa Bay Buccaneers are a successful sports organization with a rich history and strong team

Manchester United

Manchester United is a globally renowned English professional football club based in Manchester, widely recognized as one of the richest and best-supported sports organizations worldwide. Founded in 1878 as Newton Heath LYR by railway workers, the club was renamed Manchester United in 1902 and has played at its iconic Old Trafford stadium since 1910[3][1]. The club is distinguished by its nickname, "the Red Devils," and its signature red jerseys. Manchester United has an illustrious history marked by significant achievements, including a record 20 English top-division league titles and 13 FA Cups. It was the first English club to win the European Cup (now the UEFA Champions League) in 1968, defeating Benfica 4–1 in the final[3][1][5]. The club’s golden era was significantly shaped by two legendary managers: Sir Matthew Busby (1945–1969) and Sir Alex Ferguson (1986–2013). Ferguson, the longest-serving and most successful manager, won 38 trophies, including 13 league titles and two UEFA Champions League titles, notably achieving the historic continental treble in the 1998–99 season by winning the Premier League, FA Cup, and Champions League[1][3]. Manchester United has also won the UEFA Europa League, completing a unique set of victories across the three main UEFA club competitions. The club’s trophy cabinet includes 3 UEFA Champions League titles, 1 FIFA Club World Cup, 6 Carabao Cups, and multiple Community Shields, totaling 69 major trophies[5][2][4]. Financially, Manchester United is a powerhouse, having been the highest-earning football club globally in 2016–17, with revenues exceeding €676 million. It was publicly listed on the London Stock Exchange in 1991 and later on the New York Stock Exchange, though currently, the Glazer family retains ownership after a leveraged buyout in 2005[1]. As of lat

Tampa Bay Lightning

The **Tampa Bay Lightning** is a professional ice hockey team based in Tampa, Florida, competing in the Atlantic Division of the NHL's Eastern Conference. Founded in 1992 as part of an NHL expansion alongside the Ottawa Senators, the franchise was created with the involvement of hockey legends Phil and Tony Esposito and funded largely by Japanese investors. The team’s name reflects Tampa’s status as the “lightning capital of North America”[1][4]. Early years were challenging, marked by financial difficulties and on-ice struggles, including losing records in the first three seasons. Notably, the Lightning made history in 1992 by signing Manon Rhéaume, the first female goalie to play in a major North American professional sports league[1]. The team’s performance improved over time, with its first playoff appearance in 1995–96. A turning point came in 1998 with the drafting of Vincent Lecavalier, who set numerous team scoring records[4]. The Lightning’s major achievements include winning the Stanley Cup three times: first in the 2003–04 season by defeating the Calgary Flames in a dramatic seven-game series, then back-to-back championships in 2020 and 2021. The 2004 victory was notable for its intensity, with four of seven games decided by one goal and two in overtime[1][4]. The team has reached the playoffs 11 times in its first 27 seasons and made five appearances in the conference finals[1]. Currently, the Lightning plays home games at Amalie Arena and is led by Head Coach Jon Cooper and General Manager Julien BriseBois. The organization employs around 350 people and generates approximately $220 million in revenue, reflecting a significant business operation within the sports and entertainment industry[2][5][6]. The management team includes prominent figures like Chairman Jeff Vinik and Chief Executive Officer Steve Griggs, with a dedicated focus on community development, marketing, and technology innovation t

Chicago Cubs

The **Chicago Cubs** is a professional baseball team based in Chicago, Illinois, and a member of Major League Baseball's National League Central division. Established in 1876, the Cubs are one of the oldest continuously operating professional baseball teams in the United States[4]. The organization is renowned for its rich history, iconic stadium, Wrigley Field, and its passionate fan base. **History and Achievements**: The Cubs have a storied past, marked by their first World Series championship in 1907, followed by another in 1908. After a 108-year drought, they won their third World Series title in 2016[4]. The Cubs have also been a dominant force in the National League, with numerous division titles and playoff appearances. **Current Status**: In the 2025 season, the Cubs finished with a 92-70 record, securing second place in the NL Central. They clinched a playoff berth and won their first playoff series since 2017 but lost to the Milwaukee Brewers in the NLDS[3][4]. The team's payroll was significantly higher than the Brewers', ranking 10th in MLB[5]. **Notable Aspects**: The Cubs are celebrated for their strong team chemistry, which players attribute to a sense of camaraderie and shared commitment[1]. Wrigley Field, their home stadium, is a historic landmark and a major tourist attraction in Chicago. The Cubs organization is also involved in various community initiatives and charitable activities, contributing to the local economy and social welfare. In terms of business and technology, the Cubs have been investing in digital transformation, enhancing fan experiences through advanced analytics and social media engagement. Their commitment to innovation and community engagement positions them as a leader not only in baseball but also in the broader sports industry.

American Ultimate Disc League

The **American Ultimate Disc League (AUDL)** is the first and largest professional ultimate frisbee league globally, founded in 2012 with its inaugural season beginning in April 2012. Its core mission is to elevate the visibility of ultimate frisbee, one of North America’s fastest-growing sports, by creating entertaining, family-friendly events that showcase the sport at the highest competitive level[2][6]. AUDL currently comprises 26 franchises across North America, reflecting the sport's vibrant community and expanding fan base[2]. The league distinguishes itself by adapting traditional ultimate rules to enhance spectator appeal and professionalism. Key modifications include expanding the playing field to the size of a football field, instituting a four-quarter game structure with cumulative scoring, reducing the stall count from ten to seven seconds, and introducing official referees—a significant departure from ultimate's historical self-officiated tradition[6]. Historically, ultimate frisbee originated in the 1960s and evolved through collegiate competitions and national organizations like the Ultimate Players Association formed in 1979. The AUDL emerged as a response to the growing demand for professionalization and broader media exposure of the sport[4][8]. In its early years, the league competed with Major League Ultimate (MLU), which began in 2013 but suspended operations in 2016, leaving the AUDL as the dominant pro league[2][6]. Notable aspects of the AUDL include its franchise-based business model, which aligns with traditional professional sports leagues, and its focus on expanding ultimate’s reach through media partnerships, live streaming, and enhanced fan engagement strategies. The league also fosters community involvement and youth development, helping to solidify ultimate’s position in the competitive sports landscape[2]. Today, the AUDL represents a significant intersection of sports innovation and business growth, blending the grassroots spirit of ultimate frisbee with modern professional sports management to create new opportunities in sports entertainment and technology-driven fan experiences.

New England Patriots

The **New England Patriots** are a professional American football team based in the Greater Boston area, competing in the National Football League (NFL) as a member of the AFC East division. Founded in 1960 as the Boston Patriots, the organization has grown into one of the NFL’s most iconic franchises, renowned for its competitive success and innovative team management. The Patriots’ business operations are led by chairman and CEO Robert Kraft, whose Kraft Group portfolio spans sports, entertainment, real estate, and venture investing, highlighting the organization’s strong business foundation beyond football[4]. Historically, the Patriots are celebrated for their six Super Bowl titles, a testament to sustained excellence particularly during the Bill Belichick-Tom Brady era. However, recent years have been challenging; the team missed the playoffs for three consecutive seasons and experienced coaching instability with three different head coaches in as many years. In 2025, Mike Vrabel, a former Patriots linebacker and successful Tennessee Titans coach, was hired as head coach to restore competitiveness and culture, bringing optimism for reversing the franchise's declining trend[3][8]. On-field, the Patriots began the 2025 season with a promising 4-2 record, their best start since 2019, and lead the AFC East division[2][3]. The roster has transformed significantly, with the 2025 team marking the first since 1992 without any players who contributed to the franchise’s Super Bowl wins, indicating a full rebuild[3][5]. The team’s defense employs a base 3-4 scheme, supported by a mix of veteran leadership and young talent, while the offense aims to capitalize on innovative strategies under Vrabel’s guidance[2][5]. Off the field, the organization is investing $50 million into a new state-of-the-art facility adjacent to Gillette Stadium, expected to open in 2026, addressing longstanding concerns about outdated locker rooms, cramped weight rooms, and travel accommodations[1]. Player welfare improvements include enhanced famil

DraftKings

DraftKings is a leading sports technology and entertainment company founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman in Boston, Massachusetts. Initially, the company focused on developing a daily fantasy sports (DFS) platform, which quickly gained popularity by offering a unique alternative to traditional season-long fantasy sports leagues. The founders, who met while working at VistaPrint, leveraged their expertise in customer acquisition and analytics to drive DraftKings' growth[1][2][3]. **History and Evolution:** - **Launch and Expansion (2012-2014):** DraftKings launched its DFS platform in 2012 and rapidly expanded, securing significant funding rounds, including a $41 million Series C investment in 2014. This enabled the company to solidify its position as a major player in the DFS market[1][3]. - **Failed Merger and Regulatory Changes (2016-2018):** DraftKings attempted to merge with its main competitor, FanDuel, but the deal was canceled due to regulatory concerns. In 2018, following the repeal of the Professional and Amateur Sports Protection Act (PASPA), DraftKings expanded into sports betting, diversifying its offerings[1][6]. - **Public Listing and Acquisitions (2020-2023):** In April 2020, DraftKings went public through a merger with Diamond Eagle Acquisition Corp. and SBTech, listing on the Nasdaq under the ticker DKNG. The company further expanded its presence by acquiring Golden Nugget Online Gaming in 2021 and partnering with Amazon in 2023 to integrate betting odds into Thursday Night Football broadcasts[1][2][3]. **Current Status and Notable Aspects:** - **Products and Services:** DraftKings offers a comprehensive suite of products, including DFS, iGaming, mobile sports betting, lottery, media, and retail sports betting. This diverse portfolio caters to a wide

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