GoPro is an American technology company founded in 2002 by Nick Woodman, initially named Woodman Labs, Inc., and headquartered in San Mateo, California[2][4]. It specializes in manufacturing compact, durable action cameras designed to capture high-quality photos and videos in extreme conditions, especially for sports, adventure, and outdoor enthusiasts. The company also develops mobile apps and video-editing software, enhancing the user experience in content creation and sharing[2]. The origin of GoPro traces back to Woodman’s personal need as a surfer to document his and his friends’ surfing moments more intimately than traditional cameras allowed. In 2004, GoPro released its first product—a wrist-mounted 35mm film camera—ushering in a new era of action photography by enabling users to capture immersive, first-person perspectives[1][3]. This innovative concept quickly grew in popularity, even though the early cameras were not technically superior; the lifestyle and experience they offered resonated widely with consumers[3]. GoPro expanded its product line with digital cameras, notably the HERO series, which became the industry standard for action sports videography. The company achieved rapid growth, becoming America’s fastest-growing company by 2012 and reaching a significant market share in digital camcorders[3]. It went public in 2014, listing on NASDAQ under the ticker “GPRO”[4]. Despite some setbacks, such as the short-lived Karma drone released in 2016 and discontinued two years later, GoPro has maintained its position as a leader in the action camera market. The company is known for its partnerships with prominent athletes like Kelly Slater and Jimmy Chin, leveraging authentic endorsements to strengthen its brand[2]. GoPro also innovated with products like the Omni rig for 360° VR video creation[2]. Today, GoPro remains a beloved global brand, recognized for transforming how people capture and share their active lifestyles, blending technology, adventure, and storytelling into a unique consumer experience