Juno Beach Centre is a Canadian non-profit organization that owns and operates the Juno Beach Centre museum and memorial in Normandy, France. Its core mission is to commemorate the sacrifices of Canadian forces during the Second World War, particularly their pivotal role in the D-Day landings on June 6, 1944, and to educate current and future generations about Canada’s contribution to preserving global freedom. The Centre serves as a tangible tribute to Canada’s emergence on the world stage through its military efforts[1]. The Juno Beach Centre Association (JBCA) was founded by Garth Webb and is governed by a Board of Directors based in Burlington, Ontario. The Centre offers immersive historical experiences, including a film titled *They Walk With You*, which uses archival footage and dramatic reenactments to convey the intense and personal experiences of Canadian infantry soldiers during the Normandy invasion. This film, along with guided tours of the actual landing beaches, helps visitors grasp the strategic and emotional significance of Juno Beach in the broader context of World War II[1]. Historically, Juno Beach was one of five landing zones during the Allied invasion of German-occupied France, assigned specifically to the 3rd Canadian Infantry Division. Despite heavy German resistance and limited preliminary bombardment effectiveness, Canadian forces successfully secured the beachhead and pushed inland, contributing decisively to the liberation of France and the eventual defeat of Nazi Germany[3][6]. Today, the Juno Beach Centre continues to function as a museum and educational site, attracting visitors interested in military history, remembrance, and Canada’s role in global affairs. It stands out for its focus on Canadian military heritage, its emotional storytelling approach, and its dedication to preserving the legacy of those who fought on D-Day and beyond[1]. In summary, Juno Beach Centre combines historical preservation, education, and commemoration to honor the valor and sacrifice of Canadian soldiers in WWII, making it a significant cultural and historical institution in the business of heritage touris