KFC (Kentucky Fried Chicken) is a leading global fast-food chain specializing in fried chicken, renowned for its secret recipe of 11 herbs and spices. Founded in 1930 by Colonel Harland Sanders in Kentucky, KFC revolutionized the fast-food industry by popularizing chicken as an alternative to hamburgers. The brand's iconic image, featuring Colonel Sanders himself, remains central to its marketing and cultural identity[2][3]. Operating as a subsidiary of Yum Brands since 2002, KFC has expanded to over 31,980 outlets in 150 countries, making it the world’s second-largest restaurant chain by sales after McDonald's as of 2025[2][4][6]. The company’s success is built on a robust franchising model that allows local adaptation while preserving core menu items, including buckets, sandwiches, and innovative offerings like fried pickles introduced in recent comeback campaigns[3][4][5]. KFC’s global footprint is notably strong in China, with more than 10,000 restaurants, and it has a significant presence across Africa, Asia, Europe, Australia, and North America[6]. KFC is currently modernizing its operations with digital engagement, drive-thru, and delivery services to meet evolving consumer preferences[4]. The brand has also launched social initiatives such as the "Big Boro Eats" program to support youth education and food aid, reflecting its community commitment[3]. However, despite its success, KFC faces challenges including intensified competition from chains like Chick-fil-A and Raising Cane’s and recent declines in customer satisfaction, spurring efforts like the "Kentucky Fried Comeback" campaign to regain market position[5]. Technologically, KFC has embraced innovation, evidenced by introducing AI team members in Taiwan and committing to sustainability goals such as eliminating non-reusable plastics and sourcing 100% cage-free eggs globally by 2025[6][8]. Overall, KFC remains a powerful brand blendin