KSL.com is a prominent news and media website based in Salt Lake City, Utah, serving as the digital arm of Deseret Digital Media and a flagship news outlet of Deseret Management Corporation, which is owned by The Church of Jesus Christ of Latter-day Saints[8]. The platform delivers comprehensive local and national news coverage, including weather, sports, and community events, alongside an online marketplace featuring auto sales, real estate listings, local deals, and service directories[3]. This blend of news and commerce makes KSL.com a vital hub for Utah residents and nearby communities. The organization’s roots trace back to the early 20th century with the establishment of KZN radio in 1922, which was later rebranded as KSL, marking a significant milestone in Utah’s broadcasting history. KSL radio was known for pioneering local news, music, and weather programming. Its television counterpart, KSL-TV, began broadcasting in 1949 and has since become a major regional broadcaster affiliated with networks such as CBS, playing an essential role in delivering major events like the Olympics and religious conferences[2][4][6]. This long-standing heritage gives KSL a deep connection to Utah’s media landscape. KSL.com today is a key player in the digital news space with approximately 1,000 employees and reported revenues around $14.5 million, reflecting its robust business model that integrates journalism with digital advertising and e-commerce[3]. The site’s ability to adapt from traditional media to a digital-first presence showcases its innovative approach within the evolving media and technology environment. Notable aspects of KSL.com include its integration with the broader Deseret News and Bonneville International media family, ensuring a rich blend of journalistic integrity and technological advancement. Its focus on community engagement, diversified content, and digital marketplace services positions it as a distinctive leader in regional media and technology-driven business models[8][9].