Keurig is a pioneering company in the coffee industry, renowned for its innovative single-serve coffee brewing technology. Founded in 1992 by John Sylvan and Peter Dragone, Keurig aimed to revolutionize the way people brew coffee by offering consistent, high-quality single servings[2][5]. Initially, the company faced numerous challenges, including repeated prototype failures and securing funding. However, with key investments, they were able to launch their first brewing system in 1998, primarily targeting office environments[5][8]. A significant turning point came when Green Mountain Coffee Roasters (GMCR) invested in Keurig, developing the K-Cup system. This collaboration led to the introduction of K-Cups with Green Mountain Coffee, allowing consumers to enjoy premium coffee at home and in offices[8]. By 2006, GMCR acquired full ownership of Keurig, further expanding its reach by partnering with brands like Starbucks and Dunkin' Donuts[4][6]. In 2018, Keurig Green Mountain merged with Dr. Pepper Snapple Group, forming Keurig Dr Pepper. This merger positioned the company to expand beyond coffee, offering a broader range of beverages using the K-Cup technology[4][7]. Today, Keurig Dr Pepper is a leading beverage company, leveraging its innovative brewing system to deliver a variety of drinks efficiently. Keurig's impact on the coffee industry has been profound, shifting consumer behavior towards single-serve brewing. The company's success is attributed to its ability to adapt and innovate, making it a notable player in both the business and technology sectors. The K-Cup model, while criticized for environmental concerns, remains a dominant force in the market, with Keurig Dr Pepper continuing to evolve and expand its offerings[3][4].