## Overview The LEGO Group, a Danish toy company based in Billund, is best known for its iconic interlocking plastic bricks, which have become a global symbol of creative play and engineering ingenuity[2][6]. Founded in 1932 by Ole Kirk Christiansen, the company started as a modest woodworking shop before pioneering the plastic brick system in 1949, which now forms the backbone of its business[2][6]. The name "LEGO" derives from the Danish phrase leg godt, meaning "play well"—a philosophy that continues to guide the company[2][6]. ## What LEGO Does LEGO manufactures a vast array of construction toys, primarily plastic bricks that snap together to create models, structures, and even programmable robots. The company operates Legoland amusement parks and a global network of retail stores[2]. In recent years, LEGO has expanded into digital play experiences, partnerships with major entertainment franchises (such as Star Wars, Formula 1, Bluey, and Pokémon), and adult-focused themes like the Botanical Collection and architectural landmarks[1][3]. This diversification has helped LEGO appeal to both children and adults, fueling its sustained growth[1][3]. ## History From its humble beginnings in woodworking, LEGO endured financial hardship and a factory fire before finding success with its patented plastic brick system in the late 1950s[6]. The company’s commitment to quality and innovation has seen it grow from a local business into the world’s largest toy company by revenue, surpassing competitors like Mattel by 2015[2]. The Kristiansen family, through their investment firm Kirkbi, still owns and oversees the company, maintaining its private status and long-term vision[2][6]. ## Key Achievements LEGO’s achievements are both commercial and cultural. It has consistently ranked as the world’s most reputable company, according to the Global RepTrak® 100 survey, for three consecutive