Levi's, formally Levi Strauss & Co., is a globally recognized apparel company best known for inventing the modern blue jean. Founded in 1853 by German immigrant Levi Strauss in San Francisco during the California Gold Rush, the company initially sold dry goods to miners. The breakthrough came in 1873 when Strauss partnered with tailor Jacob Davis, who patented riveted denim pants designed for durability, creating what became the prototype for today’s Levi's 501 jeans[1][2][4]. Levi's jeans evolved from practical workwear for miners and cowboys into a cultural icon embraced by various groups, including rebels, rock stars, and everyday consumers worldwide. The company trademarked its strength symbol with the Two Horse logo in 1886 and introduced innovations such as the Red Tab on jeans in 1936 and the first jeans for women in 1934[6]. The brand expanded internationally in the 1960s, opening offices and factories across Europe and Asia, helping cement its global presence. By the 1970s, Levi's was public and operating in 50 countries[1][6]. In 1986, Levi's launched Dockers, a line of casual yet business-appropriate khaki pants, which became a major commercial success during the casual dress code shift of the 1980s[3][6]. Despite challenges in the 2000s and declining sales, the company revitalized itself under CEO Chip Bergh from 2011 by focusing on innovation, expanding women's apparel, and launching the Eureka Innovation Lab in San Francisco[3]. Today, Levi Strauss & Co. operates about 500 stores worldwide and sells products in over 100 countries. Besides Levi’s jeans, the company owns brands like Dockers, Signature by Levi Strauss & Co., Denizen, and Beyond Yoga, showcasing a commitment to both heritage and innovation in apparel. Levi's remains a symbol of durable, authentic self-expression, blending its rich history with modern business and technologica