The organization commonly referred to as "MAGA" primarily denotes the political movement "Make America Great Again," which originated during Donald Trump's 2016 U.S. presidential campaign. This movement is not a traditional business or technology organization but a political and cultural phenomenon with significant influence on American politics and media. The MAGA slogan itself was trademarked by Trump’s campaign starting in 2012 and has been used extensively in political branding, merchandise, and affiliated political action committees (PACs) such as the MAKE AMERICA GREAT AGAIN PAC[1][3][6]. **What MAGA Does:** The MAGA movement advocates for nativist and nationalist policies, emphasizing "America First" ideals, economic protectionism, immigration restrictions, and a return to perceived traditional American values. It has shaped political discourse and policy during Trump’s presidency, influencing immigration laws, trade policies, and cultural debates[1][2]. **History:** MAGA’s roots trace to the slogan popularized initially by Ronald Reagan in 1980 but was revitalized and trademarked by Donald Trump in 2012. The movement gained momentum during Trump's 2016 campaign, directly contributing to his electoral victory. Since then, it has evolved and expanded, incorporating broader cultural issues like critical race theory and transgender rights, while retaining its core base among predominantly white, rural voters. However, recent elections show increased support among Black and Hispanic voters as well, indicating some demographic shifts within the movement[1][4][5]. **Key Achievements:** The movement’s most notable achievement is its pivotal role in Donald Trump’s two presidential terms (2017-2021 and starting 2025). It influenced significant policy initiatives, shaped conservative media ecosystems, and created a potent political brand symbolized by the iconic red MAGA hat, which became a powerful emblem of political identity and controversy[1][5]. **Current Status:** As of 2025, MAGA remains a dominant force within the Republican Party and American conservativ