Macy's, Inc. is a leading American department store company operating iconic retail brands including Macy's, Bloomingdale's, and Bluemercury. It serves millions of customers by offering a broad assortment of apparel, accessories, cosmetics, and home products aimed at helping consumers express unique styles and celebrate special moments, both in-store and online[4]. Founded in 1858, Macy's has a long history as a retail pioneer, becoming one of the largest department store chains in the United States. Despite its storied past, Macy's has faced significant challenges over the past decade. Sales peaked at $28.1 billion in 2014 but declined to around $22.3 billion by the mid-2020s amid the "retail apocalypse," driven by competition from e-commerce giants like Amazon and discount retailers such as Target. The company experienced declining customer service scores and lost key brand partners like Ralph Lauren and Nike, which removed their products from Macy's shelves due to inadequate store presentation[1]. In early 2024, Tony Spring took over as CEO and initiated a strategic turnaround focused on retail fundamentals: improving customer service through better staffing, enhancing in-store experiences with attractive product presentation, and refreshing brand assortments. This plan also includes streamlining the store footprint from 449 to about 350 locations, concentrating investments on 125 priority stores, and bolstering e-commerce capabilities[1]. By the second quarter of 2025, Macy's reported net sales of $4.8 billion, surpassing guidance, and saw its best comparable sales performance in three years, signaling progress in its turnaround[3]. From a financial perspective, Macy's is managing supply chain complexities, including tariffs on goods sourced from China, which accounted for about 20% of product origin in 2024. The company expects digital sales to comprise over one-third of net sales in 2025, reflecting its ongoing pivot toward omnichannel retailing[2]. Macy’s commitment to blending traditional