Mercedes-Benz, founded in 1926 through the merger of Karl Benz’s and Gottlieb Daimler’s pioneering automotive companies, is a global leader in luxury vehicles, technology, and innovation. Headquartered in Stuttgart, Germany, Mercedes-Benz operates in 93 locations worldwide, with manufacturing facilities across 17 countries on five continents. The company’s mission—to move the world—has driven its legacy of automotive breakthroughs, including the invention of the crumple zone (1959), the airbag (1980), and advanced safety systems like PRE-SAFE® braking (2002). Mercedes-Benz is renowned for its luxury passenger cars, vans, and high-performance AMG models, as well as its growing portfolio of electric vehicles (EVs). In 2025, the company continued its strategic push toward electrification, unveiling new all-electric models such as the GLC 400 4MATIC and the electric CLA Shooting Brake at IAA MOBILITY. The company also introduced the CONCEPT AMG GT XX, previewing its next-generation AMG.EA vehicle architecture, signaling its commitment to technological leadership. Despite facing headwinds in 2025—including a 10% revenue decline in Q2 and profit pressures from tariffs and market challenges—Mercedes-Benz maintained robust cash flow and reaffirmed its full-year guidance. The company’s focus on digitalization, luxury positioning, and innovation remains central to its strategy. Recent moves, such as consolidating corporate functions in Atlanta and launching a new R&D center in the U.S., underscore its global ambitions. Mercedes-Benz Mobility, its financial services arm, reported strong contract volumes and solid earnings, supporting the group’s resilience. With a healthy balance sheet and a clear roadmap for electrification and technological advancement, Mercedes-Benz continues to navigate a complex global landscape while reinforcing its status as a benchmark in automotive excellence.