The Miss Universe Organization is a globally recognized entity that organizes the annual Miss Universe beauty pageant, one of the world's most prestigious and widely broadcast competitions. Founded in 1952 by Pacific Knitting Mills, a California-based swimwear manufacturer, the pageant was initially created as a marketing strategy after the Miss America winner refused to pose in the company's swimsuits. The first Miss Universe contest took place in Long Beach, California, with 30 countries participating, and was won by Armi Kuusela from Finland[1][2][3]. Historically, the organization also ran the Miss USA pageant, which served as a national qualifier for the Miss Universe competition. The event was first televised in 1955 and later moved locations frequently from 1972 onward, reflecting its global reach. Ownership has changed multiple times, including notable periods under Gulf and Western Industries, Donald Trump, and subsequently WME/IMG. Currently, the Miss Universe Organization is owned by JKN Global Group and Legacy Holding Group USA Inc., highlighting its continued international corporate involvement[3][4][6]. Key achievements of the organization include its role in empowering women worldwide by promoting confidence, leadership, and philanthropy, beyond traditional beauty standards. It has evolved into a platform for social impact, encouraging contestants to be advocates and agents of positive change[7]. The pageant has adapted to modern media landscapes and embraces technology and global broadcasting, maintaining its relevance in a competitive entertainment market. Notable aspects include its foundational link to swimwear marketing, its pioneering role in televised beauty pageants, and its status as one of the "Big Four" international pageants alongside Miss World, Miss Earth, and Miss International. The organization’s adaptability to ownership changes and shifting cultural expectations underscores its resilience and business acumen in the entertainment and branding sectors[5][6].