Apple Considers AI-Powered Siri
Introduction
In a major reversal, Bloomberg News reports that Apple is considering using AI technology from either Anthropic or OpenAI to power a new version of Siri. This move has been prompted by the increasing demand for smarter and more advanced voice assistants in the market, as well as the growing competition from tech giants like Amazon and Google.
Background
The idea of using AI to enhance Siri is not new to Apple. In fact, the company has been investing heavily in AI research and development for several years now. However, it was only recently that they started exploring external options, such as Anthropic and OpenAI, to power their virtual assistant.
Current Scenario
According to reports, Apple is currently in talks with both Anthropic and OpenAI to determine which company's technology would be the best fit for their needs. While Anthropic has been working on creating AI that can learn and reason like humans, OpenAI has been making waves with their cutting-edge natural language processing capabilities.
Interestingly, this is not the first time that Apple has shown interest in OpenAI. In fact, back in 2018, they collaborated with the company to develop an AI framework for their self-driving car project. However, the partnership was short-lived and Apple eventually ended up developing their own framework.
Jony Ive's Involvement
In addition to considering using AI technology from Anthropic or OpenAI, there are also rumors that Apple may be looking to bring in the expertise of former Apple design chief, Jony Ive. Ive recently launched his own AI devices startup, io, and OpenAI has expressed interest in acquiring his company for $6.4 billion in an all-equity deal.
If this deal goes through, it could prove to be a game-changer for Apple's AI development, as Ive is known for his deep creative thinking and innovative design approach. It could also bring a fresh perspective to Siri's capabilities and user experience.
Conclusion
In conclusion, Apple's move to potentially use AI technology from either Anthropic or OpenAI to power Siri is a significant step in their journey towards creating a smarter and more advanced voice assistant. With the competition in the tech market only getting fiercer, it is crucial for Apple to stay ahead of the game and constantly evolve their AI capabilities. Only time will tell which company's technology will ultimately power the next version of Siri, but one thing is for sure - it is an exciting time for AI development in the tech industry.
About the People Mentioned
Jony Ive
Sir Jonathan Paul "Jony" Ive (born February 27, 1967) is a British-American industrial designer renowned for his influential role at Apple Inc. He joined Apple full-time in 1992 and rose to prominence after Steve Jobs returned as CEO in 1997, eventually becoming senior vice president of industrial design[1][2]. Ive’s design leadership was pivotal in shaping Apple’s iconic products, including the iMac (1998), iPod (2001), iPhone (2007), and iPad (2010), all known for their sleek, minimalist aesthetics and innovative use of materials and form[1][2][3]. Ive’s design philosophy emphasized simplicity, ease of use, and obsessive attention to detail, which helped redefine consumer expectations for technology products. The iMac G3’s translucent, colorful design was a breakthrough that contributed to Apple’s financial turnaround in the late 1990s[2]. Steve Jobs regarded Ive as his "spiritual partner" and granted him significant operational authority, second only to Jobs within the company[3]. Beyond Apple, Ive has contributed to design education. In 2017, he was appointed Chancellor of the Royal College of Art (RCA) in London, a role he held at least until early 2023, overseeing the institution as an academic administrator and promoting design excellence[1]. After leaving Apple in 2019, Ive founded his own design firm, LoveFrom, continuing his work in product design and innovation, although this is less documented in the current sources. His legacy remains tied to transforming industrial design in technology, influencing multiple industries globally[1][5]. Ive’s contributions have earned him numerous honors, including an honorary degree from the RCA in 2009 and a knighthood. His work is widely regarded as a defining force in modern product design and the tech industry’s visual identity[1][2][5].
About the Organizations Mentioned
Apple
Apple Inc. is a leading American multinational technology company known for pioneering personal computing, mobile devices, and software ecosystems. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple revolutionized technology with the first commercially successful personal computer and mainstream adoption of the graphical user interface (GUI), setting new standards in product design, user experience, and seamless integration across devices[2]. Headquartered in Cupertino, California, Apple’s product lineup includes the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services such as the App Store, Apple Music, and iCloud. The company has built a vast ecosystem that enables third-party developers to expand product functionalities, strengthening its market dominance. Apple is widely recognized for its innovation in hardware, software, and services, with an emphasis on aesthetics and privacy. In 2025, Apple committed to its largest-ever investment initiative, pledging $600 billion over four years in the United States to boost manufacturing, research and development, and advanced technology sectors like artificial intelligence (AI) and silicon engineering[1][3]. This includes new manufacturing facilities, expanded R&D centers, and a program called the American Manufacturing Program (AMP) to encourage domestic production of critical components. These efforts support over 450,000 U.S. jobs and aim to establish a robust supply chain within the country[3]. Financially, Apple remains a powerhouse with a market capitalization of $3.84 trillion and annual revenue exceeding $400 billion. However, in 2025, it faced challenges including a 19% decline in stock value, intensified regulatory scrutiny from the U.S. Department of Justice over antitrust issues, legal disputes related to the App Store, and competitive pressure in AI technology[1][2]. Despite these hurdles, Apple continues to innovate, recently updating its software platforms with a unified "Liquid Glass" design and expanding its AI-driven personal assistant, Apple Intelligence[1]. Under CEO Tim Cook’s leadership, Apple balances technological advancement
Anthropic
Anthropic is an American artificial intelligence (AI) startup founded in 2021 by former OpenAI executives Dario Amodei, Daniela Amodei, Jack Clark, Sam McCandlish, and Tom Brown. The founders left OpenAI over concerns about AI safety and alignment, particularly disagreeing on OpenAI’s partnerships and strategic direction. Anthropic was established as a public-benefit corporation, emphasizing the development of AI systems that are **safe, reliable, interpretable, and aligned with human values**—balancing shareholder interests with broader societal good[2][4][5]. Since its inception, Anthropic has rapidly grown both in workforce and market presence. From only 192 employees in 2022, it expanded to 1,097 employees globally by 2025, marking a nearly sixfold increase in three years, reflecting aggressive scaling especially in 2023-2024[1][3]. This workforce supports Anthropic’s mission to build large language models (LLMs) that are *helpful, honest, and harmless* while advancing techniques to make AI behavior more predictable and controllable[4]. Anthropic’s funding success is remarkable, having raised approximately $7.3 billion in multiple rounds within just a few years, including a $4 billion commitment from Amazon in 2024 and a record $13 billion financing round in September 2025. These investments have propelled the company's valuation to around $61.5 billion[2][3]. This financial backing underscores substantial investor confidence in Anthropic's vision and technology. The company is known for its flagship AI models like the “Claude” series, with recent releases such as Claude 3.5 and Claude Sonnet 4.5, which are competitive with industry leaders like GPT-4 in natural language understanding and coding tasks[2][6]. Anthropic also actively collaborates with academic institutions and regulators to formalize AI safety standards, reinforcing its leadership in ethical AI development[3].
OpenAI
OpenAI is a leading artificial intelligence research and deployment company founded in 2015 with the mission to ensure that artificial general intelligence (AGI)—AI systems generally smarter than humans—benefits all of humanity[1][2]. Initially established as a nonprofit, OpenAI’s goal has always been to advance safe and broadly beneficial AI technologies. In 2019, OpenAI created a for-profit subsidiary to scale its research and deployment efforts while keeping mission-aligned governance. As of October 2025, this structure evolved into the OpenAI Foundation (nonprofit) governing the OpenAI Group, a public benefit corporation (PBC). This unique corporate form legally binds OpenAI Group to prioritize its mission alongside commercial success, ensuring broader stakeholder interests are considered[1]. The Foundation holds equity in the Group, aligning incentives for long-term impact and growth. Microsoft owns approximately 27% of OpenAI Group, with employees and investors holding the rest[1]. OpenAI is renowned for pioneering breakthroughs in large language models and AI applications. Its products like ChatGPT revolutionized human-computer interaction by enabling natural language conversations and task automation. OpenAI continuously innovates by integrating AI into business tools—for example, its recent launch of “company knowledge” in ChatGPT Business harnesses AI to aggregate and analyze internal company data from apps like Slack, Google Drive, and GitHub, enhancing workplace productivity and decision-making[3]. Key achievements include advancing AI safety research, reducing hallucinations in language models, and expanding AI’s accessibility through products like Codex and ChatGPT Atlas (a browser with ChatGPT integration)[2]. OpenAI’s balanced governance model and cutting-edge research position it uniquely at the intersection of technology innovation and ethical AI development, making it a focal point in business and technology news globally.
