Apple's Original Content Success: Insights from Head of Scripted Development
Introduction
Apple's original content is making waves in the entertainment industry, with shows like 'Severance', 'The Studio', and 'Ted Lasso' gaining critical acclaim and fan adoration. Matt Cherniss, Apple's head of scripted development, shares insights on the success of these shows and what's in store for the future.
Key Details
Cherniss discusses the Emmy success of 'Severance' and 'The Studio', and how these shows have set the bar high for Apple's upcoming original content. He also teases the highly anticipated season 3 of 'Pachinko', based on the bestselling novel, and the potential for a season 4 of the hit comedy 'Ted Lasso'.
Impact
With Apple's investment in quality storytelling and star-studded casts, it's no surprise that their original shows are gaining recognition and popularity. Cherniss' passion for creating compelling content is evident in the success of these shows, and fans can look forward to even more exciting projects in the works. As for 'Pachinko' and 'Ted Lasso', the future looks bright for these beloved series. Stay tuned for more updates and new releases from Apple's ever-growing content library.
About the Organizations Mentioned
Apple
Apple Inc. is a leading American multinational technology company known for pioneering personal computing, mobile devices, and software ecosystems. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple revolutionized technology with the first commercially successful personal computer and mainstream adoption of the graphical user interface (GUI), setting new standards in product design, user experience, and seamless integration across devices[2]. Headquartered in Cupertino, California, Apple’s product lineup includes the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services such as the App Store, Apple Music, and iCloud. The company has built a vast ecosystem that enables third-party developers to expand product functionalities, strengthening its market dominance. Apple is widely recognized for its innovation in hardware, software, and services, with an emphasis on aesthetics and privacy. In 2025, Apple committed to its largest-ever investment initiative, pledging $600 billion over four years in the United States to boost manufacturing, research and development, and advanced technology sectors like artificial intelligence (AI) and silicon engineering[1][3]. This includes new manufacturing facilities, expanded R&D centers, and a program called the American Manufacturing Program (AMP) to encourage domestic production of critical components. These efforts support over 450,000 U.S. jobs and aim to establish a robust supply chain within the country[3]. Financially, Apple remains a powerhouse with a market capitalization of $3.84 trillion and annual revenue exceeding $400 billion. However, in 2025, it faced challenges including a 19% decline in stock value, intensified regulatory scrutiny from the U.S. Department of Justice over antitrust issues, legal disputes related to the App Store, and competitive pressure in AI technology[1][2]. Despite these hurdles, Apple continues to innovate, recently updating its software platforms with a unified "Liquid Glass" design and expanding its AI-driven personal assistant, Apple Intelligence[1]. Under CEO Tim Cook’s leadership, Apple balances technological advancement
