Apple's Original Content Success: Insights from Head of Scripted Development

Introduction
Apple's original content is making waves in the entertainment industry, with shows like 'Severance', 'The Studio', and 'Ted Lasso' gaining critical acclaim and fan adoration. Matt Cherniss, Apple's head of scripted development, shares insights on the success of these shows and what's in store for the future.
Key Details
Cherniss discusses the Emmy success of 'Severance' and 'The Studio', and how these shows have set the bar high for Apple's upcoming original content. He also teases the highly anticipated season 3 of 'Pachinko', based on the bestselling novel, and the potential for a season 4 of the hit comedy 'Ted Lasso'.
Impact
With Apple's investment in quality storytelling and star-studded casts, it's no surprise that their original shows are gaining recognition and popularity. Cherniss' passion for creating compelling content is evident in the success of these shows, and fans can look forward to even more exciting projects in the works. As for 'Pachinko' and 'Ted Lasso', the future looks bright for these beloved series. Stay tuned for more updates and new releases from Apple's ever-growing content library.