Bentley's Response to the Changing Automotive Industry
Introduction
Bentley has long been known as a luxury car brand, but in today's rapidly evolving world, is that enough? With China's growing dominance in the automotive industry, Bentley must adapt to stay relevant and competitive. But how is the iconic brand responding to the challenges of the 21st century?
Embracing Innovation
Bentley is not shying away from technology, but rather embracing it in new and exciting ways. The company has recently announced its plan to offer electric versions of all its models by 2026, showing its commitment to sustainability and staying ahead of the curve. Additionally, Bentley is investing in autonomous driving technology, ensuring it remains at the forefront of the industry.
Strategic Partnerships
In order to thrive in the Chinese market, Bentley has formed a strategic partnership with Chinese tech giant, Tencent. This collaboration will not only help Bentley better understand the Chinese market, but also bring innovative technologies to its vehicles. This shows a proactive approach to competing in a market that is expected to account for one-third of global luxury car sales by 2025.
