Brian Schottenheimer Breaks Down Cowboys' Tough Call on Trevon Diggs

The **Dallas Cowboys** are a professional American football team based in the Dallas–Fort Worth metroplex, competing in the NFL as a member of the NFC East division. Founded in 1960 as an expansion team, the Cowboys struggled initially but rose rapidly to become one of the most successful and iconic franchises in NFL history[2][7]. Their headquarters is in Frisco, Texas, and they play home games at AT&T Stadium in Arlington, Texas, a state-of-the-art facility known for its innovative design and technology integration, opened in 2009[2]. The Cowboys are widely recognized for their sustained excellence, including a remarkable streak of 20 consecutive winning seasons from 1966 to 1985, a feat unmatched in NFL history[2][7]. They have appeared in the Super Bowl eight times, winning five championships in 1971, 1977, 1992, 1993, and 1995, tying them with some of the NFL’s most storied franchises for second-most appearances behind the New England Patriots[2][5]. Their eight NFC championships are also the most in conference history[2]. This success helped cultivate their nickname "America’s Team," reflecting their broad national fanbase[3][7]. Off the field, the Cowboys are a powerhouse business entity. They were the first sports team valued at $4 billion in 2015 and reached an estimated $9 billion valuation by 2023, making them the most valuable sports franchise globally, according to Forbes[2][3]. Their revenue, which topped $620 million in 2014, showcases their dominance not only in sports but also in branding, marketing, and media rights[2]. The team’s innovative approach includes selling naming rights for their stadium to AT&T, reflecting their integration with telecommunications and tech industries[2]. Despite not winning a Super Bowl since 1995, the Cowboys remain consistently popular, with a strong fan base and frequent playoff appearances in recent decades. Their

## Overview of the NFL The National Football League (NFL) is the preeminent professional American football organization in the United States, renowned for its massive influence on sports, entertainment, and business. With 32 teams divided between the American Football Conference (AFC) and National Football Conference (NFC), the NFL organizes a 17-game regular season culminating in a single-elimination playoff and the Super Bowl—the most-watched annual sporting event in the U.S.[2] ## History and Evolution Founded in 1920 as the American Professional Football Association (APFA) in Canton, Ohio, the league initially comprised teams primarily from the Midwest and Northeast[1][3]. It was renamed the National Football League in 1922 and faced early instability, surviving competition from rival leagues such as the All-America Football Conference (AAFC) and multiple iterations of the American Football League (AFL)[2]. By the 1950s, the NFL had established a monopoly on professional football in the U.S., with only the Canadian Football League (CFL) operating independently in Canada[2]. The most significant development in NFL history was the 1966 merger agreement with the AFL, which led to a common draft and the creation of the Super Bowl as a championship game between the two league champions[1][2]. The leagues fully merged in 1970, reorganizing into the AFC and NFC and cementing the NFL’s dominance in American professional sports[1][2]. ## Key Achievements and Innovations The NFL pioneered lucrative television contracts, transforming football into a national pastime and a major media event. The league’s adoption of revenue-sharing and salary caps fostered competitive balance, helping small-market teams remain viable[2]. The NFL has also been a leader in sports technology, implementing instant replay, advanced player tracking, and digital platforms for fan engagement. Notable achievements include the expansion to 32 teams, the internationalization of the game through game