China Fights Another Viral Outbreak with Innovative Measures

## Overview The **Financial Times (FT)** is a globally renowned daily newspaper focused on international business, economic news, and financial markets, headquartered in London[2]. It is recognized for its in-depth analysis, editorial independence, and distinctive salmon-pink paper—a hallmark since 1893, originally chosen for cost-saving reasons but now a symbol of prestige[1][4]. The FT’s motto, “Without fear and without favour,” underscores its commitment to unbiased reporting[4]. ## What the Organization Does The FT delivers news across print and digital platforms, with editions tailored for the UK, Europe, the US, Asia, and the Middle East[1]. It features daily coverage of markets, companies, politics, and technology, along with special reports on industries, countries, and emerging trends[2]. Its weekend edition, **FT Weekend**, offers broader cultural and lifestyle content, while the FT Group provides subscription services for organizations seeking comprehensive global insights[2]. As of 2023, the FT boasts 1.3 million subscribers, with the vast majority accessing content digitally—a testament to its successful adaptation to the digital age[2]. ## History and Key Achievements Founded in 1888 by James Sheridan and his brother, the FT began as a four-page paper for London’s financial community, initially named the *London Financial Guide* before adopting its current title[1][3][4]. It quickly distinguished itself from competitors, notably the *Financial News*, by printing on pink paper—a tradition that endures[1][4]. A pivotal moment came in 1945 when the FT merged with its rival, the *Financial News*, consolidating its position as a leading financial publication[1][2][4]. Owned by Pearson from 1957, the FT expanded internationally, launching its first non-UK edition in Frankfurt in 1979 and entering the US market in 1985[1]. In 2015, Japanese media