Cracker Barrel: Controversy and Scrutiny Surrounding DEI and Pride Pages
Introduction
In the wake of a controversial logo redesign and subsequent backlash from the right-wing community, Cracker Barrel is now facing further scrutiny for quietly removing its Diversity, Equity, and Inclusion (DEI) and Pride pages from its website. The restaurant chain initially made headlines when it announced a new, modernized logo that was met with criticism from conservative influencers. While the company ultimately scrapped the new design, its latest move has gone largely unnoticed.
Key Details
The removal of the DEI and Pride pages has raised questions about Cracker Barrel's commitment to diversity and inclusion. These pages previously featured information about the company's efforts to promote and support marginalized communities. The removal of these pages comes at a time when many companies are taking a stand and publicly supporting the LGBTQ+ community. This decision has caused some to question whether Cracker Barrel is truly dedicated to fostering an inclusive environment.
Impact
Cracker Barrel's actions are concerning, especially given the recent controversy surrounding its logo redesign. The company's silence on the removal of these pages may further damage its reputation and relationships with its customers. In today's society, where diversity and inclusion are at the forefront of many conversations, it is crucial for businesses to show their support and take meaningful action. This move by Cracker Barrel has raised doubts about the company's priorities and values. It remains to
About the Organizations Mentioned
Cracker Barrel
Cracker Barrel Old Country Store, founded in 1969 by Dan Evins and Tommy Lowe in Lebanon, Tennessee, is a distinctive American restaurant and retail chain that combines Southern cuisine with nostalgic country store shopping[1][4][7]. Originating as a roadside establishment designed to serve weary interstate travelers, the first location was strategically placed near Interstate 40 to offer food, fellowship, and gasoline, initially supporting Evins’ family oil business[1][3][4]. The name "Cracker Barrel" harks back to traditional Southern country stores where people gathered around barrels of soda crackers to chat, symbolizing community and hospitality[1][2]. The concept merged a sit-down restaurant serving Southern staples like biscuits, grits, country ham, and turnip greens with a retail store selling Americana-themed goods and antiques curated by specialists, enhancing the nostalgic experience[2][4]. While Cracker Barrel initially included gas pumps, the oil embargo in the mid-1970s prompted the company to focus solely on food and retail services[1][3]. The brand expanded steadily through the 1970s and 1980s, capitalizing on America’s growing interstate highway system and the desire for consistent, welcoming roadside stops. By 1981, Cracker Barrel went public, and through the 1980s and 1990s, it achieved rapid growth, outperforming competitors with efficient operations and strong revenue per square foot[5]. Its iconic logo featuring "Uncle Herschel," inspired by founder Evins' uncle, and the signature front porch rocking chairs have become emblematic of the brand’s commitment to tradition and comfort[1][5]. Today, Cracker Barrel operates over 660 locations in 45 states, serving more than 230 million guests annually, embodying a successful blend of hospitality, retail, and Southern culture[3][7]. It remains headquartered in Lebanon, Tennessee, and as of 2024, reported revenues around $
