New iPad Pro Feature Could Change the Game
Introduction
Apple has been making waves in the tech world with its latest iPad Pro. And now, the company has even more in store for its loyal customers. According to a report from Bloomberg, the next-gen iPad Pro could come equipped with a portrait-oriented camera in addition to the landscape one it added last year. This new feature could change the game for iPad Pro users, allowing them to take stunning photos and videos in both orientations.
Key Details
The addition of a second front-facing camera on the iPad Pro is a huge upgrade from the previous model. This new camera will allow users to capture high-quality photos and videos in both portrait and landscape modes. It will also have a wide-angle lens, making it perfect for group selfies and video calls. This new camera will also boast improved low-light performance, ensuring that your photos and videos will look great no matter the lighting conditions. With the iPad Pro, you can now say goodbye to awkwardly flipping your device to take a photo in a different orientation.
Impact
This new feature on the iPad Pro could have a significant impact on the way we use our devices. With the rise of video conferencing and online communication, having a high-quality front-facing camera is more important than ever. The addition of a portrait-oriented camera on the iPad Pro will make it the perfect device for video calls, social
About the Organizations Mentioned
Apple
Apple Inc. is a leading American multinational technology company known for pioneering personal computing, mobile devices, and software ecosystems. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple revolutionized technology with the first commercially successful personal computer and mainstream adoption of the graphical user interface (GUI), setting new standards in product design, user experience, and seamless integration across devices[2]. Headquartered in Cupertino, California, Apple’s product lineup includes the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services such as the App Store, Apple Music, and iCloud. The company has built a vast ecosystem that enables third-party developers to expand product functionalities, strengthening its market dominance. Apple is widely recognized for its innovation in hardware, software, and services, with an emphasis on aesthetics and privacy. In 2025, Apple committed to its largest-ever investment initiative, pledging $600 billion over four years in the United States to boost manufacturing, research and development, and advanced technology sectors like artificial intelligence (AI) and silicon engineering[1][3]. This includes new manufacturing facilities, expanded R&D centers, and a program called the American Manufacturing Program (AMP) to encourage domestic production of critical components. These efforts support over 450,000 U.S. jobs and aim to establish a robust supply chain within the country[3]. Financially, Apple remains a powerhouse with a market capitalization of $3.84 trillion and annual revenue exceeding $400 billion. However, in 2025, it faced challenges including a 19% decline in stock value, intensified regulatory scrutiny from the U.S. Department of Justice over antitrust issues, legal disputes related to the App Store, and competitive pressure in AI technology[1][2]. Despite these hurdles, Apple continues to innovate, recently updating its software platforms with a unified "Liquid Glass" design and expanding its AI-driven personal assistant, Apple Intelligence[1]. Under CEO Tim Cook’s leadership, Apple balances technological advancement
Bloomberg
Bloomberg is a global financial, software, data, and media company renowned for its comprehensive business and technology news coverage and market data services. Founded in 1981 by Michael Bloomberg, the organization initially launched with the Bloomberg Terminal, an innovative computer system delivering real-time financial data, analytics, and trading tools to financial professionals. This product revolutionized how investors and institutions access and analyze market information, establishing Bloomberg as a critical player in the financial services industry. Over the decades, Bloomberg expanded beyond terminals to include Bloomberg News, Bloomberg Television, Bloomberg Radio, and a suite of digital platforms providing up-to-the-minute business news, analysis, and insights. The company is recognized for its authoritative reporting, in-depth market analysis, and extensive coverage of global economic trends, technology advancements, and geopolitical events. Its media division is a trusted source for professionals seeking real-time updates on financial markets and economic policy. Key achievements include pioneering the integration of financial data with news and analytics, helping democratize access to complex market information. Bloomberg’s terminal remains an industry standard, widely used by investment banks, hedge funds, and corporations worldwide. The company has also invested heavily in technology infrastructure, including AI and data analytics, driving innovation in financial intelligence and decision-making tools. Currently, Bloomberg continues to lead in delivering robust market data and insightful business news, adapting to evolving digital landscapes while maintaining its core mission. Its influence spans finance, media, and technology, making it a vital resource for investors, policymakers, and business leaders globally. Notably, Bloomberg's commitment to transparency, data accuracy, and technological innovation cements its reputation as a cornerstone of modern financial information services.
