New Year Warhammer Preview Live! 2026: Big Reveals, Live Stream, and Hobby Updates

**Warhammer World** is the flagship visitor center and experiential hub of Games Workshop, the world's leading hobby miniatures company, located in Nottingham, UK. It serves as the ultimate destination for fans of the Warhammer universe, blending immersive exhibitions, retail, gaming events, and hospitality to drive community engagement and brand loyalty.[7][8] Opened in 1996 alongside Games Workshop's global headquarters, Warhammer World evolved from the company's roots in designing and manufacturing Warhammer Fantasy and Warhammer 40,000 tabletop wargames. Games Workshop, founded in 1975, has grown into a vertically integrated powerhouse, controlling design, production, and distribution of miniatures, rulebooks, and accessories sold via over 570 stores worldwide. Warhammer World anchors this ecosystem by hosting the Bugman's Bar (a thematic tavern), a vast Warhammer Exhibition Centre showcasing epic dioramas of fantasy realms like the Empire of Sigmar and sci-fi battlefields with Space Marines and Necrons, and an Event Hall for tournaments and battles.[5][7][8] Key achievements include cementing Games Workshop's market dominance—boasting consistent revenue growth through IP expansions like Warhammer: The Old World revival and Age of Sigmar—while fostering a dedicated global fanbase. It has hosted major conventions, product launches, and competitive play, boosting ancillary revenue from merchandise and events amid rising demand for hobby gaming tech like digital tools and 3D-printed minis.[5] Currently thriving as of 2026, Warhammer World remains a bustling attraction with ongoing events, a comprehensive shop stocking exclusive models, and guided tours. Its business model exemplifies tech-savvy fan economy strategies: leveraging AR/VR exhibits, online streaming via Warhammer Community, and licensing for video games (e.g., Total War: Warhammer). Notable aspects include rare collectibles, life-sized displays of factions like Skaven hordes or T'au Empire battlesuits, and its rol

**Warhammer Community** is the official online hub of Games Workshop, delivering essential news, features, downloads, balance updates, and hobby resources for Warhammer 40,000 and Warhammer Age of Sigmar tabletop games.[5] Launched as Games Workshop's digital centerpiece, it evolved into a dynamic platform fostering global engagement with the Warhammer universe, blending storytelling, tutorials, and community tools. A cornerstone initiative is the **Warhammer Alliance**, a free education support program that equips schools, libraries, and clubs with resources to teach life skills like confidence, resilience, problem-solving, creativity, literacy, and numeracy through painting models and playing games.[1][2][6][7] Started around seven years ago, it has expanded dramatically post-pandemic, powering networks like Dundee Libraries' 10 clubs serving 100-120 youths weekly, with diverse demographics—including 90% female groups loving Necromunda—and age ranges from 8-16.[1] Key achievements include transforming educational spaces: in one SEMH school, hyperactive students now focus on reading, painting, and handling failure via gameplay, boosting social skills and artistic expression.[2] The platform also demystifies complex game mechanics, like simplified army-building in new Warhammer 40,000 editions—selecting factions, detachments (e.g., Gladius Task Force with unique Stratagems), and units for streamlined play.[4] Faction spotlights, such as Chaos hordes or vampiric Soulblight Gravelords, immerse fans in lore.[3] Currently thriving, Warhammer Community promotes **Warhammer+**, a subscription service offering exclusive animations (e.g., *Kill Lupercal*), TV shows, full app access, subscriber miniatures, digital archives from White Dwarf magazines, giveaways, and merchandise discounts—driving hobby retention and revenue growth.[5] Notable for business-tech angles, it leverages apps for balanced competitive play and scalable outreach, turning a nich