Paramount Intensifies Regulatory Push Against WBD-Netflix Merger

Paramount Pictures is one of the oldest and most influential film studios in the world, with its origins dating back to 1912 when Adolph Zukor founded the Famous Players Film Company. It officially became Paramount Pictures after a series of mergers with Jesse L. Lasky’s company and the distribution firm Paramount Pictures Corporation, founded by W.W. Hodkinson, who also designed the iconic mountain-and-stars logo symbolizing the studio’s roster of contracted stars[1][2][4][7]. This logo has become one of the most recognizable in entertainment history, initially featuring 24 stars representing its prominent actors[4]. Throughout its history, Paramount has been a pioneer in the film industry, producing and distributing landmark films and franchises such as *The Godfather*, *Breakfast at Tiffany’s*, and *Indiana Jones*, helping shape Hollywood’s Golden Age and modern blockbuster era[6]. The studio experienced significant ups and downs, including financial struggles during the Great Depression when it gambled on provocative films, and later corporate transformations. In 1966, Gulf+Western Industries acquired Paramount, marking a strategic shift toward media and communications, culminating in the rebranding as Paramount Communications in 1989[6]. Paramount’s legacy includes key contributions to technological and cultural milestones in entertainment. It was the last major studio physically located in Hollywood, maintaining a historic connection to the film industry’s roots[4]. The company has also been at the forefront of evolving media landscapes, adapting to changes in distribution, ownership, and content delivery, notably under Viacom ownership in the 1990s, which saw a resurgence in box office success[6]. Today, Paramount remains a major player in global media, producing diverse content across film, television, and digital platforms, continuing its century-long tradition of innovation and influence in entertainment and media technology. Its enduring brand and extensive library underscore its significant role in the intersection of business, culture, and technology in the entertainment industry.

**Warner Bros. Discovery** is a leading American media and entertainment conglomerate formed on April 8, 2022, through the merger of WarnerMedia and Discovery, Inc. The company is headquartered in New York City and Los Angeles, with a diverse portfolio of assets including film and television studios, streaming services, and cable networks such as HBO, CNN, Warner Bros. Pictures, and the Discovery Channel[1][3]. **History**: The roots of Warner Bros. Discovery trace back to 1903 when the Warner brothers began their journey in the film business as traveling exhibitors. Warner Bros. was officially incorporated on April 4, 1923[4][6]. Over the years, the company evolved through various mergers and acquisitions, becoming a major player in the entertainment industry. In 1990, Warner Communications merged with Time Inc. to form Time Warner, which later became WarnerMedia after AT&T's acquisition in 2018[3]. **Key Achievements**: Warner Bros. Discovery has achieved significant milestones, including the production of iconic films and television shows. The company has been at the forefront of innovation, with early adoption of sound technology and later expanding into digital platforms like streaming services. Notably, Warner Bros. is celebrating its centennial in 2023, marking 100 years of storytelling[2][6]. **Current Status**: As of 2023, Warner Bros. Discovery is led by CEO David Zaslav and operates under the ticker symbol WBD. The company has a market cap of approximately $50.33 billion and annual revenues of $38.44 billion[3]. Recent developments include plans to separate into two distinct media companies, aiming to enhance operational efficiency and strategic focus[8]. **Notable Aspects**: Warner Bros. Discovery is known for its rich legacy in film and television, with brands like DC Comics and HBO. The company continues to innovate through its streaming platforms and content creation, making it a significant player in the

Netflix, Inc., founded in 1997 by Reed Hastings and Marc Randolph in Los Gatos, California, is a global media and entertainment company primarily known for its streaming service that offers movies, TV series, and games to over 300 million paid subscribers across more than 190 countries[1][2]. Initially disrupting the traditional video rental market dominated by Blockbuster, Netflix evolved from DVD rentals to pioneering the streaming model in 2007, fundamentally changing how audiences consume entertainment[1]. Netflix’s transition into original content production beginning in 2013 marked a significant milestone, with acclaimed series and films that garnered numerous awards, establishing it not only as a distributor but also a creator of high-quality content[1]. This strategic pivot helped Netflix compete against traditional broadcasters and emerging streaming platforms. By 2023, Netflix expanded into live programming, further broadening its content offerings and competitive scope[1]. Financially, Netflix is a powerhouse with a market capitalization of approximately $464 billion as of late 2025, annual revenues exceeding $43 billion, and a strong earnings per share figure of $23.97 from the previous year, showcasing robust profitability and investor confidence[1]. Under the leadership of CEO Theodore A. Sarandos, Netflix continues to innovate in entertainment technology, providing flexible viewing experiences where users can play, pause, and resume content anytime, anywhere[1][2]. Notable aspects of Netflix include its disruption of traditional media, its investment in diverse global content, and its adaptation to technological shifts in media consumption. Its impact extends beyond entertainment to influence digital distribution, consumer behavior, and the economics of content creation and delivery in the 21st century[1][2]. Netflix remains a benchmark in streaming services and a key player in the evolving landscape of global entertainment.