Starbucks Dress Code Controversy Sparks Employee Strike

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More than 1,000 Starbucks baristas go on strike to protest new dress code
in place a new dress code last week that allows employees to wear one facial piercing, covered tattoos and dyed hair in any color. However, the new policy also bans visible tattoos and asks employees to wear a shirt, pants, and apron in "Starbucks colors" or in neutral tones." The new dress code has sparked controversy among Starbucks baristas, with many feeling that the company is trying to control their personal appearance. The strike, organized by the Service Employees International Union (SEIU), is a response to this new policy and has gained support from over 1,000 employees. The strike has affected 75 stores in the U.S., causing some to close or operate with limited staff. According to the SEIU, the strike is not just about the dress code, but also about the lack of job security and low wages for Starbucks employees. In a statement, the union said, "Baristas are tired of being treated as disposable labor and are standing up for their rights as workers." They are also calling for more consistent work schedules and better health insurance. Starbucks has responded to the strike, stating that they respect their employees' right to organize and that they will continue to work with the SEIU to address any concerns. However, they also assert that the new dress code was implemented in response to feedback from employees and customers. The strike has gained attention on social media, with the hashtag #StarbucksStrike trending on Twitter. Many customers have expressed support for the baristas and their demands, while others have criticized the strike and urged the employees to return to work. This is not the first time that Starbucks has faced criticism from its employees. In 2018, baristas in Philadelphia organized a protest against the company's decision to close all stores for racial bias training. This latest strike serves as a reminder of the power of collective action and the importance of fair treatment and respect for workers.

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Starbucks

Starbucks Corporation, founded in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Siegl, began as a small coffee bean retailer at Seattle’s Pike Place Market. Inspired by the seafaring tradition of early coffee traders and the character Starbuck from Herman Melville’s *Moby Dick*, Starbucks initially focused on selling high-quality coffee beans, teas, and spices, with Alfred Peet’s roasting techniques shaping its early approach. The company’s commitment to quality and its unique branding quickly set it apart in the American coffee scene. A pivotal moment came in 1982 when Howard Schultz joined the company. After experiencing Italy’s vibrant coffeehouse culture, Schultz envisioned transforming Starbucks into a café experience, which led to the introduction of brewed coffee and espresso drinks. In 1987, Schultz acquired Starbucks and began rapid expansion, opening stores outside Seattle and eventually across the U.S. and internationally. By 1992, Starbucks went public, fueling further growth and innovation. Starbucks is renowned for its customer-centric innovations, including the introduction of the Frappuccino, the Starbucks Rewards loyalty program, and the pioneering use of stored-value cards, which provide significant cash flow advantages. The company has also excelled in global expansion, operating over 38,000 stores in more than 80 countries, while tailoring each location to reflect local culture and tastes. Today, Starbucks is a global leader in the coffee industry, known for its commitment to sustainability, community engagement, and digital transformation. Its mobile app, advanced supply chain technology, and data-driven customer insights have positioned it at the forefront of retail innovation. Starbucks continues to shape the way people around the world experience coffee, blending tradition with technology to foster human connection in every cup.

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