Sydney Sweeney's Impact on American Eagle's Sales

Sydney Sweeney's Impact on American Eagle's Sales

American Eagle's shares have recently soared thanks to the company's controversial "Great Jeans" campaign, which featured US actress Sydney Sweeney. The campaign received backlash for its use of unretouched photos, but it seems that Sweeney's involvement has had a positive impact on the company's sales.

The Power of Authenticity

In the age of social media and filters, consumers are increasingly seeking authenticity in brands and their advertising. Sweeney's natural beauty and unedited photos have resonated with customers, leading to an increase in sales for American Eagle. This highlights the importance of staying true to your brand's values and using diverse and unretouched models in advertising.

A Win for Inclusivity

In addition to boosting sales, Sweeney's involvement in the campaign has also been a win for inclusivity. With her curvy figure and natural looks, Sweeney represents a more diverse and realistic beauty standard. This not only reflects the diverse makeup of American Eagle's customer base, but also sends a powerful message about body positivity and self-acceptance.