Trump's Endorsement Boosts American Eagle Stock

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American Eagle Stock Jumps 23% After Trump Praises Controversial Sydney Sweeney Ad - Forbes

Introduction

The American Eagle stock saw a significant jump of 23% after President Trump publicly praised their latest ad featuring actress Sydney Sweeney. This move comes as part of Trump's ongoing efforts to support companies that he deems "not politically correct." In addition to American Eagle, Trump also targeted other companies, including singer Taylor Swift, luxury vehicle company Jaguar, and beer brand Bud Light, all of which he called "woke."

Key Details

The controversial ad, which features Sweeney in a revealing outfit, sparked mixed reactions from the public. While some praised the ad for promoting body positivity and inclusivity, others criticized it for being too sexualized. However, with Trump's endorsement, it seems that American Eagle's stock has received a major boost. In addition, Trump's criticism of other companies for being "woke" has raised questions about the impact of political statements on a company's success.

Impact

Trump's support for American Eagle and his rejection of companies that he perceives as "politically correct" has brought up important discussions about the intersection of politics and business. It has also highlighted the power of a presidential endorsement and its potential impact on a company's success. As the debate around political correctness continues, it will be interesting to see how companies navigate these waters and how it may affect their bottom line.

About the People Mentioned

Donald Trump

Donald John Trump, born June 14, 1946, in Queens, New York, is an American businessman, media personality, and politician. He graduated from the University of Pennsylvania’s Wharton School in 1968 with a degree in economics. In 1971, he took over his family’s real estate business, renaming it the Trump Organization, through which he expanded into building and managing skyscrapers, hotels, casinos, and golf courses. Trump gained widespread fame as the host of the reality TV show *The Apprentice* from 2004 to 2015, which helped establish his public persona as a successful entrepreneur. Trump entered politics as a Republican and was elected the 45th president of the United States, serving from 2017 to 2021. His presidency was marked by significant policy actions including tax cuts, deregulation, the appointment of three Supreme Court justices, renegotiation of trade agreements (notably replacing NAFTA with the USMCA), and a focus on immigration control including border wall expansion. He withdrew the U.S. from international agreements such as the Paris Climate Accord and the Iran nuclear deal, and engaged in a trade war with China. His administration’s response to the COVID-19 pandemic was criticized for downplaying the virus’s severity. Trump was impeached twice by the House of Representatives—first in 2019 for abuse of power and obstruction, and again in 2021 for incitement of insurrection—but was acquitted by the Senate both times. After losing the 2020 election to Joe Biden, Trump challenged the results, culminating in the January 6, 2021, Capitol riot. He remains a central figure in American politics, having won the 2024 presidential election and returned as the 47th president in 2025, continuing to promote policies aimed at economic growth, border security, and military strength[1][2][3][4].

Sydney Sweeney

Sydney Bernice Sweeney (born September 12, 1997, in Spokane, Washington) is an American actress and producer known for her versatile roles in television and film. She began her acting career with guest appearances on shows like *Pretty Little Liars* and *Criminal Minds*, but gained initial recognition in 2018 with her role as Emaline Addario in the Netflix series *Everything Sucks!* and as Eden Spencer in Hulu’s *The Handmaid’s Tale*. Sweeney's breakthrough came with the HBO drama series *Euphoria* (2019–present), where she portrays Cassie Howard, a complex teenager navigating toxic relationships and personal challenges. This role earned her widespread acclaim and a Primetime Emmy nomination in 2022 for Outstanding Supporting Actress in a Drama Series. She is confirmed to have filmed for *Euphoria*’s highly anticipated third season. In 2021, she starred as Olivia Mossbacher in HBO’s anthology series *The White Lotus*, a satirical drama set at a luxury Hawaiian resort. Her performance garnered another Emmy nomination for Outstanding Supporting Actress in a Limited or Anthology Series or Movie. In film, Sweeney appeared in Quentin Tarantino’s *Once Upon a Time in Hollywood* (2019). More recently, she had leading roles in *Reality* and *Anyone but You* (both 2023). In 2024, she starred as Julia Cornwall in the superhero film *Madame Web* and appeared in the horror film *Immaculate*. Sweeney moved to Los Angeles at age 13 to pursue acting and has been noted for her determination, including self-recording an audition tape for *Euphoria* despite initial discouragement. She continues to build a diverse career in both television and film, earning recognition for her nuanced performances and choice of challenging roles[1][2][5][6].

About the Organizations Mentioned

American Eagle

## Overview American Eagle Outfitters, Inc. (AEO) is a leading global specialty retailer renowned for its casual, comfortable, and on-trend clothing, accessories, and personal care products—primarily under the American Eagle and Aerie brands[3]. Headquartered in Pittsburgh, Pennsylvania, the company operates more than 1,000 stores in the United States, Canada, Mexico, and select international markets such as Hong Kong and Japan, while shipping to over 80 countries worldwide via its e-commerce platforms[1][3][4]. AEO’s core demographic is teenagers and young adults, though its appeal extends to a broader age range, thanks to its focus on quality, affordability, and inclusivity[1][2]. ## History and Growth Founded in 1977 by brothers Jerry and Mark Silverman, American Eagle began as a subsidiary of Retail Ventures, Inc., opening its first store in Novi, Michigan[1]. Over the decades, ownership shifted, with the Silvermans selling to the Schottenstein family, and the company evolved into a publicly traded entity listed on the New York Stock Exchange (NYSE: AEO)[1]. The company expanded its portfolio by launching Aerie (a body-positive intimates and apparel brand), acquiring Todd Snyder (a premium menswear brand), and introducing Unsubscribed (a sustainable, upscale line)[1]. In 2021, AEO bolstered its logistics capabilities with the acquisition of Quiet Logistics, a move aimed at enhancing its e-commerce and supply chain operations[1]. ## Key Achievements AEO has distinguished itself through several notable initiatives. Its Aerie brand became a cultural touchstone by championing body positivity and inclusivity, eschewing traditional retouching in advertising and featuring diverse models[2]. The company has also made strides in sustainability, releasing annual ESG (Environmental, Social, and Governance) reports and launching the “AEO Better World” platform to highlight its commitments to ethical practices

Taylor Swift

Taylor Swift is not an organization, but rather one of the most influential individuals in the global music industry—an American singer-songwriter whose career spans nearly two decades, intersecting with business, technology, and cultural innovation[3]. Born on December 13, 1989, Swift began her musical journey in country music and has since become a defining figure in pop culture, renowned for her autobiographical songwriting, artistic reinvention, and savvy business strategies[3][1]. ## Career and Business Model Swift’s career launched with her self-titled debut album in 2006, quickly establishing her as a country music star[1][2]. Over the years, she transitioned into pop, indie folk, and synth-pop, demonstrating remarkable versatility and an ability to retain her core audience while expanding into new genres[5]. Her business acumen became evident in 2020 when she began re-recording her earlier albums to regain control over her master recordings—a bold move that reshaped industry norms around artist ownership and intellectual property[1]. This effort, combined with record-breaking tours like The Eras Tour, has made her the highest-grossing live music artist in history and, as of 2023, a billionaire[4][5]. ## Key Achievements Swift has accumulated 12 Grammy Awards, including four wins for Album of the Year—a record for any artist[1][4]. She holds numerous chart records, including the fastest-selling digital single (“We Are Never Ever Getting Back Together”) and multiple Billboard Hot 100 number-one hits[1][3]. In 2023, she was named Time’s Person of the Year, recognized not just for her music but for her cultural and economic impact[4]. Swift’s 2024 album, *The Tortured Poets Department*, debuted as a double LP, further cementing her status as a dominant force in the streaming era[4]. ## Current Status As of late 2025,

Jaguar

Jaguar is a British luxury automobile brand with origins dating back to 1922 when it was founded as the Swallow Sidecar Company by William Lyons and William Walmsley. The company evolved from making motorcycle sidecars to producing elegant and high-performance cars, becoming synonymous with luxury and advanced engineering by the mid-20th century. Its first true Jaguar-branded car appeared in 1935, and iconic models like the XK120, C-Type, and E-Type helped establish Jaguar's reputation for design excellence and racing success[1][4][6]. Jaguar's ownership has changed hands several times, reflecting its dynamic corporate history. It was part of British Leyland in the 1960s and later became independent before being acquired by Ford in 1989. Under Ford, Jaguar received substantial investment and technology support, allowing it to expand its luxury vehicle lineup and improve quality. In 2008, Tata Motors, an Indian multinational conglomerate, purchased Jaguar along with Land Rover, forming Jaguar Land Rover (JLR). This transition has been pivotal in driving Jaguar's modernization, especially in electrification and global market expansion[1][3]. Jaguar Land Rover, headquartered in Coventry, UK, is the largest automotive employer in the UK with over 33,000 employees as of 2025. Jaguar focuses on the design, development, and sale of luxury vehicles, including sedans and SUVs, with increasing emphasis on sustainability and electric vehicles. The company collaborates with Magna Steyr in Austria for manufacturing some models and has established software engineering facilities to enhance its technology capabilities[3]. Notable achievements include Jaguar’s return to racing with the XJRs and its ongoing commitment to innovation in electrification, blending heritage with cutting-edge technology. Despite challenges like the COVID-19 production halt in 2020, Jaguar remains a prestigious player in the luxury automotive sector, balancing tradition with modern luxury and sustainability[2][3][4].

Bud Light

**Bud Light** is a flagship light lager beer brand introduced in 1982 by Anheuser-Busch, one of America’s largest and most historic brewing companies. It emerged as a response to the rising popularity of light beers, particularly Miller Lite, which had significantly reshaped the U.S. beer market since its 1975 debut. Bud Light quickly gained traction and became a dominant player in the light beer segment, appealing to consumers seeking a lower-calorie alternative without sacrificing the traditional lager flavor[3][6]. The origins of Bud Light are deeply tied to the legacy of Anheuser-Busch, a company founded in the mid-19th century by German immigrants, including Adolphus Busch. In 1876, Busch first brewed Budweiser in St. Louis, Missouri, inspired by the Bohemian lager style from his homeland. Budweiser was branded as “The King of Beers,” a title that underpinned its premium market positioning and iconic crown logo. Bud Light, as a lighter variant, extended the company’s reach into new consumer demographics while maintaining the heritage of quality and brewing expertise[1][2]. Bud Light’s success is underscored by its rapid nationwide rollout in 1982, debuting in 40 states. It played a crucial role in solidifying Anheuser-Busch’s market leadership during the competitive era known as the “light beer arms race,” where top breweries vied for dominance in this growing segment. The brand remains one of the best-selling beers in the United States, a testament to its widespread consumer appeal and effective marketing[3][4]. Currently, Bud Light continues to innovate within the beer industry, adapting to changing tastes and expanding its portfolio. It is part of a broader suite of Anheuser-Busch brands that includes several variations and seasonal releases. The company’s enduring emphasis on heritage, quality, and consumer trends positions Bud Light as a staple in American beer culture an

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