Turning Point USA Unveils All American Halftime Show to Counter Bad Bunny at Super Bowl LX
Charlie Kirk’s Turning Point USA Launches Alternative Halftime Show
In response to Bad Bunny’s announcement as the 2026 Super Bowl halftime performer, Charlie Kirk’s political advocacy group Turning Point USA unveiled plans for an alternative event dubbed the “All American Halftime Show.” This counterprogram aims to provide a different entertainment option during the NFL’s halftime, emphasizing themes like faith, family, and freedom. The organization’s website invites fans to suggest musical genres, including Americana, classic rock, and worship, highlighting a preference for music “in English.”
Context and Controversy Surrounding Bad Bunny's Performance
Bad Bunny, a Puerto Rican artist and prominent global figure, has faced criticism from conservative circles, including former President Donald Trump, who questioned the choice. The artist’s outspoken political stances, especially on immigration and ICE policies, have fueled the polarized reactions. Turning Point USA’s alternative show reflects this cultural clash, positioning itself as a patriotic response to what they perceive as a controversial Super Bowl selection.
Upcoming Details and Public Engagement
Turning Point USA has yet to announce performers or a full lineup, but their website offers a survey for public input on preferred music styles. Scheduled to coincide with Super Bowl LX in Santa Clara, California, this event is shaping up as a focal point of political and cultural discourse surrounding the halftime show.
About the People Mentioned
Charlie Kirk
Charlie Kirk is a prominent American conservative activist and the founder of Turning Point USA, a national student movement dedicated to promoting free markets and limited government. Born in 1993, Kirk co-founded Turning Point USA in 2012 at the age of 18, alongside Bill Montgomery. The organization has grown significantly, with a presence on over 3,000 high school and college campuses across the U.S. and more than 650,000 lifetime student members[2][3]. Kirk has been a prolific media presence, appearing thousands of times on various platforms, including Fox News and The Washington Post. He was named to the Forbes "30 under 30" list and became the youngest speaker at the 2016 Republican National Convention. He also served as the opening speaker at the 2020 RNC[2]. In addition to his activism, Kirk is an author, having written several books, including "The MAGA Doctrine," which became a best-seller on Amazon and The New York Times. His most recent book, "Rightwing Revolution," was released in 2024[2]. Kirk's involvement in politics extends beyond Turning Point USA. He was active in Bruce Rauner's successful 2014 gubernatorial campaign in Illinois. Rauner, who later became a financial supporter of Turning Point USA, praised Kirk's activism[3]. Kirk's activities have been controversial, drawing both support and criticism. Recently, Kirk's life was tragically cut short, and the FBI is investigating his death, offering a reward for information leading to the arrest of those responsible[3]. Despite the controversy surrounding his views and actions, Kirk remains a significant figure in conservative American politics.
Bad Bunny
Bad Bunny, born Benito Antonio Martínez Ocasio on March 10, 1994, in Puerto Rico (Vega Baja), is a prominent Puerto Rican singer, rapper, and songwriter who has significantly influenced Latin trap and reggaeton music. He began sharing his music on SoundCloud in 2016 while studying audiovisual communication and working in a grocery store. His early track "Diles" attracted the attention of DJ Luian, leading to a record deal and rising popularity in Puerto Rican nightclubs[1][3][4]. His breakthrough came with the 2018 album *X 100PRE*, which was critically acclaimed for its experimental and genre-blending approach, featuring hits like “Estamos Bien,” “Caro,” and “MÍA” with Drake. Bad Bunny is known for blending reggaeton and Latin trap with influences from salsa, rock en español, and American hip-hop, helping bring Spanish-language urban music to a global audience. He has also collaborated with major artists such as Cardi B, J Balvin, and Drake, notably on the Billboard Hot 100 number-one single “I Like It”[3][4][5]. Bad Bunny has redefined Latin music by challenging traditional norms around masculinity and identity, while also using his platform to address social and political issues affecting Puerto Rico. He has been Spotify's most-streamed artist worldwide from 2020 to 2022, and his 2022 album *Un Verano Sin Ti* holds the record as the most-streamed album on the platform[4]. In 2026, Bad Bunny is set to headline the Super Bowl LX halftime show, joining an elite group of global superstars. This appearance highlights his current relevance and impact as one of the most influential and culturally significant Latin artists internationally[6].
Donald Trump
Donald John Trump, born June 14, 1946, in Queens, New York, is an American businessman, media personality, and politician. He graduated from the University of Pennsylvania’s Wharton School in 1968 with a degree in economics. In 1971, he took over his family’s real estate business, renaming it the Trump Organization, through which he expanded into building and managing skyscrapers, hotels, casinos, and golf courses. Trump gained widespread fame as the host of the reality TV show *The Apprentice* from 2004 to 2015, which helped establish his public persona as a successful entrepreneur. Trump entered politics as a Republican and was elected the 45th president of the United States, serving from 2017 to 2021. His presidency was marked by significant policy actions including tax cuts, deregulation, the appointment of three Supreme Court justices, renegotiation of trade agreements (notably replacing NAFTA with the USMCA), and a focus on immigration control including border wall expansion. He withdrew the U.S. from international agreements such as the Paris Climate Accord and the Iran nuclear deal, and engaged in a trade war with China. His administration’s response to the COVID-19 pandemic was criticized for downplaying the virus’s severity. Trump was impeached twice by the House of Representatives—first in 2019 for abuse of power and obstruction, and again in 2021 for incitement of insurrection—but was acquitted by the Senate both times. After losing the 2020 election to Joe Biden, Trump challenged the results, culminating in the January 6, 2021, Capitol riot. He remains a central figure in American politics, having won the 2024 presidential election and returned as the 47th president in 2025, continuing to promote policies aimed at economic growth, border security, and military strength[1][2][3][4].
About the Organizations Mentioned
Turning Point USA
Turning Point USA (TPUSA) is a conservative 501(c)(3) non-profit organization founded in 2012 by Charlie Kirk when he was 18 years old. Its core mission is to identify, educate, train, and organize high school and college students to promote principles of fiscal responsibility, free markets, limited government, and traditional American values such as patriotism, liberty, family, and respect for life[1][2][6]. TPUSA aims to build the largest and most active conservative grassroots activist network across over 3,500 campuses nationwide, making it the fastest-growing youth organization in America[1][3]. Unlike traditional conservative campus groups that often bring celebrity speakers, TPUSA strategically focuses on training and financially supporting conservative candidates in student government elections, fostering influence in campus governance and politics[2][3][5]. This approach has allowed TPUSA to establish a strong political presence at approximately 900 colleges and 1,200 high schools by 2025, raising around $389 million in funds[2]. TPUSA’s organizational structure includes related entities such as Turning Point Action (a 501(c)(4) advocacy group formed in 2019) and Turning Point Faith (launched in 2021 to engage religious leaders and communities)[3]. The organization is funded by various right-wing donors and foundations, including those affiliated with the Koch brothers and other conservative philanthropists[3][5]. Notably, in September 2025, founder Charlie Kirk was assassinated during an event at Utah Valley University, after which his widow, Erika Kirk, assumed the role of CEO[2]. The organization has faced controversies, including allegations of racial discrimination and the maintenance of a "Professor Watchlist" targeting faculty accused of leftist bias, which has sometimes incited online harassment[3][5]. TPUSA also produces media content such as podcasts, debate series, and daily news shows to engage youth in conservative ideas and culture[6]. Overall, Turning Point USA plays a