**9to5Mac** is a prominent technology news website specializing in comprehensive coverage of Apple Inc. and its ecosystem of products. Founded in 2007 by Seth Weintraub, the site originally focused on Apple’s Mac computers in enterprise settings but quickly expanded to cover all Apple news, rumors, and product launches, establishing itself as a leading source for Apple enthusiasts and professionals[1][7]. The website gained early notoriety for exclusive scoops, including the first photos of the third-generation iPod Nano, the original iPod Touch, and early images of the first iPhone. Such exclusives helped 9to5Mac grow its audience significantly in its formative years[1]. A key milestone in the site's history was the involvement of Mark Gurman, a highly influential Apple reporter who contributed from 2009 until 2016, breaking major stories such as early details about Siri, iOS 7, Retina iMacs, and the 12-inch MacBook, further cementing the site’s reputation for reliable Apple intelligence[1][4]. Currently, 9to5Mac operates commercially with a team of around 16 employees based in Cupertino, California, generating approximately $22.1 million in annual revenue as of 2025[3]. Chance Miller serves as the current Editor-in-Chief. The site is part of Seth Weintraub’s larger 9to5 network, which includes related tech blogs like 9to5Google and 9to5Toys, enabling cross-platform coverage of technology and consumer electronics[1][3][6]. Notable aspects of 9to5Mac include its blend of breaking news, in-depth guides, product analyses, and exclusive rumors, making it a go-to source for Apple insiders and consumers alike. The site has also innovated in its business model by implementing an affiliate program that allows freelance writers to earn revenue from advertising on their articles[1]. Its sustained influence and traffic rank (around 9,772 globally)