Dentists Turn to YouTube and TikTok to Engage Gen Z
Dentists Turn to YouTube and TikTok for Gen Z
Dentists are leveraging YouTube and TikTok to lure Gen Z into dental chairs, as young adults skip visits most often—one in three avoided dentists last year. This generation, vulnerable to online myths, fears root canals after viral scares, with 48% of Gen Z admitting dread from misinformation.[2]
Challenges in Reaching Young Adults
Gen Z prioritizes smile aesthetics over health, focusing on white teeth and bad breath prevention, yet 15% forget brushing and only half see oral care as essential.[4] Untreated cavities plague 1 in 4 adults by 2026, worsened by pain-only visits—42% delay until hurting.[1][2] Busy schedules and access issues deter routine checkups, despite 75% believing their oral health needs improvement.[4]
Innovative Strategies and Trends
To engage them, dentists showcase teledentistry—30% of consultations by 2026—and trends like water flossers boosted by TikTok, plus masseter Botox for jawlines.[1][5] Virtual visits and fun content combat myths, encouraging preventive care amid rising cosmetic demand surpassing $5.6 billion.[1] These platforms build trust, turning scrolls into smiles.
