Jared Kushner's Role in the $55 Billion Electronic Arts Takeover

Jared Kushner’s Role in the $55 Billion Electronic Arts Takeover

Jared Kushner, former White House advisor and Donald Trump’s son-in-law, played a pivotal role in orchestrating the $55 billion buyout of Electronic Arts (EA), one of the world’s leading video game companies. Through his Miami-based investment firm, Affinity Partners, Kushner leveraged deep connections with Saudi Arabia’s Public Investment Fund, which provided substantial capital backing. This partnership enabled the largest leveraged buyout in the entertainment industry to date.

Strategic Partnerships and Financial Impact

The deal combined Affinity Partners, Saudi Arabia’s sovereign wealth fund, and private equity firm Silver Lake to offer EA shareholders $210 per share, representing a 25% premium. Known for iconic franchises like FIFA, Madden NFL, and The Sims, EA’s transition to private ownership under this consortium signals a significant shift in gaming industry dynamics. Kushner’s involvement illustrates a strategic pivot from politics and real estate to global digital entertainment.

Broader Implications and Future Prospects

Beyond financial maneuvering, the acquisition highlights Saudi Arabia’s ambitions to diversify investments away from oil and into tech sectors. EA’s cultural influence through its sports franchises, especially the FIFA series, also positions the new ownership to wield considerable soft power in global entertainment and sports culture.