Kim Kardashian Celebrates Chicago West's 8th Birthday with Heartfelt Snaps

**SKIMS** is a solutions-oriented apparel brand specializing in innovative **underwear, loungewear, shapewear, and swimwear**, emphasizing body-type and skin-tone inclusivity with sizes from XXS to 5XL and over ten shades from sand to onyx.[1][2][4][5] Founded in 2019 by Kim Kardashian, Jens Grede (CEO), and Emma Grede (COO), SKIMS addressed Kardashian's personal frustration with non-matching shapewear—she once dyed hers with tea bags—filling a market gap dominated by Spanx.[1][2][3][4] Leveraging Kardashian's 355 million Instagram followers and her role as creative director, the brand launched with $2 million in sales within minutes, fueled by digital marketing, high-profile collaborations (luxury, sport, NBA as men's underwear partner), and trends like quiet luxury.[1][2][3][4] Key achievements include rapid scaling: valued at **$4 billion** in 2023 after a $270 million funding round (revenue near $900 million), it hit **$5 billion** in late 2025 via a $225 million raise led by Goldman Sachs, bucking DTC downturns.[1][2][3] Projections exceed $1 billion in net sales for 2025, propelling Kardashian to Forbes' seventh-richest celebrity ($1.7 billion fortune).[1][3] Inspired by Nike, Apple, and Lululemon, SKIMS expanded categories like menswear, bras, and sweats, earning cult status through diversity, empowerment, and sustainability.[2][3][4] Currently, SKIMS operates 18 U.S. stores (flagships in NYC's Fifth Avenue, L.A.'s Sunset Boulevard), two in Mexico, with funds targeting global expansion (e.g., Europe), retail growth, product innovation, and profitability amid investor pressure.[1][3] Its direct-to-co

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