The Decline of Breakfast Cereal Sales
The Decline of Breakfast Cereal Sales
The breakfast cereal industry has been facing a decline in sales for decades, with the trend continuing even after the recent sale of Kellogg's to an Italian company. In fact, U.S. sales of this popular morning staple have been steadily decreasing, leading to the need for a lucky charm to boost the industry. With the rise of healthier and more convenient breakfast options, such as smoothies and protein bars, cereal has been struggling to keep up. Additionally, the colorful packaging that once attracted consumers is now seen as wasteful and environmentally unfriendly. It's clear that changes need to be made in order for breakfast cereal to make a comeback.
