Disney+ Controversy: The Real Reason Behind the Price Hike

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Disney decides it hasn’t angered people enough, announces Disney+ price hikes - Ars Technica

Introduction

In a move that has sparked controversy and frustration among Disney+ subscribers, Disney has announced that it will be raising the price of its streaming service. This comes as a surprise to many, as the company had already increased its prices just last year. This decision has left many wondering if Disney is simply trying to squeeze more money out of its loyal customers.

Reason for the Price Hike

According to Disney, the price hike is necessary to cover the high cost of producing their original content, such as the highly popular Marvel and Star Wars shows. However, some critics have pointed out that Disney has been releasing a significant amount of content that is not as well-received by audiences, leading to questions about the true reason for the price increase.

The Impact on Subscribers

This price hike may have a significant impact on Disney+ subscribers, especially those on a budget. With the rise in streaming services and their respective costs, people may have to make tough decisions about which ones they can afford to keep. This news has also caused many to question the value of Disney+ and whether it is worth the increasing cost.

About the Organizations Mentioned

Disney

The Walt Disney Company is a renowned American multinational mass media and entertainment conglomerate headquartered in Burbank, California. Founded on October 16, 1923, by Walt and Roy Disney as the **Disney Brothers Cartoon Studio**, it has evolved into a global leader in entertainment, technology, and innovation. ## History and Achievements Disney's rise to fame began with the introduction of **Mickey Mouse** in the 1928 short film *Steamboat Willie*, marking the first post-produced sound cartoon. Over the years, the company diversified into live-action films, television, and theme parks. The **Disney Renaissance** period from 1989 to 1999, led by CEO Michael Eisner, revitalized the company's animation sector. Notable acquisitions include **Pixar** (2006), **Marvel Entertainment** (2009), **Lucasfilm** (2012), and **21st Century Fox** (2019), further solidifying Disney's position as a major entertainment conglomerate. ## Current Status Today, Disney is a powerhouse in the media and entertainment industry, with a significant presence in film production, television networks, theme parks, and streaming services like **Disney+**. The company's revenue has consistently grown, with a notable increase to $91.36 billion in 2024, driven largely by its media and entertainment segment[5]. Despite leadership changes, including the reinstatement of Bob Iger as CEO in 2022, Disney continues to innovate and expand its offerings. ## Notable Aspects - **Innovation and Technology**: Disney has been at the forefront of technological advancements, integrating innovative storytelling with cutting-edge technology in its films and theme parks. - **Global Reach**: With operations spanning across the globe, Disney's brand is recognized and celebrated worldwide. - **Corporate Social Responsibility**: Disney emphasizes social responsibility through environmental protection and community engagement initiatives[1]. - **Future Projects**: Upcoming projects, such as *Moana 2* in

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