Salesforce Leaders Condemn CEO's ICE Joke, Sparking Employee Backlash

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A top Salesforce executive says Benioff's ICE jokes were 'not OK' - Business Insider
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Salesforce Leadership Responds to CEO's Controversial Remarks

Salesforce cofounder and CTO Parker Harris publicly condemned CEO Marc Benioff's jokes about Immigration and Customs Enforcement during an internal company meeting. Harris stated that Benioff "made a very bad joke" and expressed personal disapproval of the comments made at the Las Vegas Company Kickoff event. The remarks, which referenced ICE agents surveilling employees who had traveled internationally, sparked significant backlash across the organization.

Employee Outcry and Internal Consequences

Benioff's comments triggered widespread anger among Salesforce staff, with employees flooding internal Slack channels with criticism. Multiple executives, including Slack General Manager Rob Seaman and VP Craig Broscow, publicly distanced themselves from the CEO's statements. Harris emphasized that the jokes violated the company's Code of Conduct and constituted a fireable offense, urging employees to address concerns internally rather than through media leaks.

Broader Implications

The controversy highlights ongoing tensions within tech companies regarding political sensitivity and employee values. An internal letter circulated by employees, gathering over 1,300 signatures, called for Salesforce to prohibit software use by immigration enforcement agencies and support federal ICE reform legislation.

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About the People Mentioned

Marc Benioff

Marc Russell Benioff, born September 25, 1964, in San Francisco, California, is an American internet entrepreneur and philanthropist best known as the co-founder, chairman, and CEO of Salesforce, a leading cloud computing company[5][1][2]. He graduated from Burlingame High School in 1982 and earned a Bachelor of Science degree in business administration from the University of Southern California in 1986[1][5]. Benioff began his career at Oracle Corporation, where he quickly rose to become the youngest vice president at age 26, before leaving in 1999 to found Salesforce with a vision to revolutionize enterprise software by delivering customer relationship management (CRM) through the cloud[1][4]. Salesforce launched from a small San Francisco apartment with the slogan "The End of Software," pioneering the software-as-a-service (SaaS) model. The company went public in 2004 and has grown into a Fortune 150 company with over 70,000 employees and a market valuation exceeding $200 billion[1][2][3]. Under Benioff’s leadership, Salesforce introduced innovations such as the AppExchange—the first enterprise app marketplace—and expanded through acquisitions including Tableau, Slack, and MuleSoft, positioning the company as a comprehensive platform for business software[1][2]. The Salesforce Tower in San Francisco symbolizes the company’s commitment to innovation and sustainability[3]. Benioff is also notable for integrating philanthropy into business through Salesforce’s 1-1-1 model, dedicating 1% of equity, product, and employee time to charitable causes. He co-founded the Pledge 1% movement, which has been adopted by thousands of companies[2][3]. Beyond Salesforce, he became the owner and co-chair of *Time* magazine in 2018[5][2]. Recognized widely for his leadership, Benioff has received numerous honors including Forbes’ “Innovator of the Decade,” CNN Business CEO of 2020, and accolades for his commitment to equality and social impact[2]. He continues to lead Salesforce into emerging areas such as AI agents, maintaining a focus on innovation and social responsibility[6].

About the Organizations Mentioned

Salesforce

## Overview Salesforce is a global leader in cloud-based customer relationship management (CRM) software, headquartered in San Francisco[1]. Founded in March 1999 by Marc Benioff and three co-founders—all former Oracle executives—Salesforce pioneered the software-as-a-service (SaaS) model, delivering business applications via the internet rather than through on-premises installations[1]. This approach revolutionized enterprise software, offering simplicity, scalability, and accessibility from anywhere in the world[3]. ## Core Offerings Salesforce’s primary product is its CRM platform, which enables organizations to manage sales, customer service, marketing, commerce, and IT processes on a unified, AI-driven platform[1][5]. The company’s ecosystem includes specialized “Cloud” products—such as Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud—each tailored to different business functions[3]. These tools help companies of all sizes gain a 360-degree view of their customers, streamline operations, and leverage data analytics for actionable insights[1][2]. Beyond CRM, Salesforce has expanded through strategic acquisitions, including MuleSoft for integration and Tableau for advanced analytics, further embedding itself in the enterprise technology stack[3]. The platform is highly extensible, with thousands of third-party applications available via AppExchange, and is supported by Trailhead, Salesforce’s free online learning platform for skill development[2]. ## Growth and Achievements Salesforce has grown from a disruptive startup into a multi-billion-dollar enterprise, reporting $31.3 billion in revenue for its most recent fiscal year—an 18% increase over the previous year[1]. It is consistently ranked as the world’s #1 CRM provider by market share and innovation[5][6]. The company’s success is rooted in a customer-centric culture, continuous technological innovation, and a commitment to trust and transparency[4]. ## Current Status and Notable Aspects Today, Salesforce is at the forefront of integrating

Immigration and Customs Enforcement

**Immigration and Customs Enforcement (ICE)** is a federal law enforcement agency under the U.S. Department of Homeland Security (DHS). Established by the Homeland Security Act of 2002, ICE was created in response to the 9/11 attacks to enhance national security and protect public safety. The agency's primary mission is to enforce federal laws related to customs, trade, and immigration, focusing on cross-border crime and illegal immigration[1][2][3]. **History and Structure:** ICE was formed by merging the U.S. Customs Service and the Immigration and Naturalization Service. It operates with over 20,000 staff across more than 400 global offices, with an annual budget of approximately $8 billion[3]. The agency is structured into several key directorates, including **Enforcement and Removal Operations (ERO)**, which handles immigrant detention and deportation, and **Homeland Security Investigations (HSI)**, which investigates transnational crimes[1][2]. **Key Functions and Achievements:** ICE is known for its immigration enforcement efforts, particularly in interior regions of the U.S. It conducts investigations into human trafficking, terrorism, and other transnational crimes. Despite controversy over policies like family separation and detention conditions, ICE has made significant strides in combating illegal activities and protecting national security[4][6]. **Current Status and Notable Aspects:** Today, ICE continues to face challenges and controversy, particularly regarding its enforcement practices and impact on immigrant communities. The agency's actions can have profound effects on local economies and social services, as fear of ICE may deter undocumented immigrants from accessing essential services[6]. Despite these challenges, ICE remains a crucial component of U.S. immigration policy, working to balance enforcement with humanitarian concerns.

Slack

**Slack: A Revolutionary Business Communication Platform** Slack Technologies, LLC, is a pioneering American software company that has transformed the way businesses communicate and collaborate. Founded in 2009 in Vancouver, British Columbia, Slack is headquartered in San Francisco, California, with a presence in numerous global cities[2][7]. The company's flagship product, Slack, is a robust, AI-powered platform that integrates messaging, file sharing, and third-party applications to streamline workplace communication[3][5]. **History and Key Achievements** Initially developed as an internal tool for the online game *Glitch*, Slack launched in August 2013 and quickly gained popularity for its channel-based messaging and collaborative features[1][2]. By 2015, Slack had secured significant funding, valuing the company at $2.76 billion, and expanded its capabilities with acquisitions like Screenhero for voice, video, and screen sharing[2]. Slack went public via a direct listing on the NYSE in June 2019 and was acquired by Salesforce in December 2020 for $27.7 billion[2]. **Current Status and Notable Aspects** Today, Slack is used by over 200,000 paid customers across 150 countries, including 77 of the Fortune 100 companies[4]. It offers advanced security features like encryption and enterprise key management, ensuring data protection for its users[1]. Slack's AI capabilities enhance productivity by automating workflows and providing intelligent summaries of conversations[3][5]. The platform supports over 2,600 integrations with various apps, making it a versatile work operating system[4][5]. Slack's mission is to make work simpler, more pleasant, and productive, fostering a diverse and inclusive workplace culture[7]. With its innovative approach to business communication, Slack continues to shape the future of work management and productivity tools.

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