Ford Invests $2 Billion in Electric Vehicles at Louisville Assembly Plant

## Overview Ford Motor Company is a global automotive industry leader, recognized as the second-largest automaker in the United States (after General Motors) and the sixth-largest worldwide[1]. Headquartered in Dearborn, Michigan, Ford designs, manufactures, markets, and services a full line of vehicles—including cars, trucks, SUVs, electrified vehicles, and luxury vehicles under the Lincoln brand[1]. The company operates in every major automotive market and is renowned for its innovation, manufacturing scale, and iconic brands. ## History and Key Achievements Founded in 1903 by Henry Ford, the company revolutionized the automotive industry with the introduction of the Model T in 1908, making cars affordable for the masses through assembly line production. This innovation not only transformed Ford but also set a new standard for industrial manufacturing worldwide. Over more than a century, Ford has introduced several landmark vehicles, such as the F-Series trucks—America’s best-selling vehicle for over four decades—and the Mustang, an enduring symbol of American automotive culture[1]. ## Current Status As of 2025, Ford continues to demonstrate strong financial performance, with revenues of $185 billion and net profits of $5.9 billion in 2024[1]. The company is led by CEO Jim Farley, who has prioritized both electrification and quality improvements since taking the helm in 2020[1]. Ford’s vehicle lineup remains robust, with the F-Series leading U.S. truck sales and electrified vehicles accounting for nearly 16% of its U.S. sales in the third quarter of 2025[3]. The company is aggressively investing in electric vehicles (EVs), committing $5 billion to develop a family of affordable, adaptable EVs and building a new battery plant in Michigan[2]. ## Notable Aspects and Challenges Ford is currently at a pivotal moment in its history. It is reinventing its manufacturing system to produce next-generation EVs, aiming to secure American jobs